Digital PM Analyst, Assistant Vice President

Citi; Irving (TX); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off

Wellness programs

Job summary

Citibank is seeking a detail-oriented Marketing Analyst to support the Digital Acquisition USCC product team in Irving, TX. You will help SEO and Card Product Owners by executing features, analyzing performance, and providing data-driven insights to boost online visibility and drive customer acquisition.

You will collaborate with product owners, marketing managers, and content teams to ensure the digital storefront is optimized and effective, contributing to backlog grooming, page updates, and

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• 2+ years in a marketing analyst, SEO, or digital marketing role.
• Strong SEO principles and best practices.
• Proficient with SEO and analytics tools (GA, GSC, SEMrush, Ahrefs, Moz).
• Proficient in data analysis and Excel.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication.
• Ability to communicate with stakeholders across Digital, Marketing, Communications, Operations, Governance, Tech and the Business.

Responsibilities

• Product Backlog Support: provide data, analysis, and insights to groom and prioritize the backlog for pre-login marketing pages.
• Marketing Page Support: assist with updates to pre-login marketing pages for SEO and product owners.
• User Story Contribution: define acceptance criteria and success metrics related to SEO and marketing pages.
• SEO Analysis & Reporting: monitor and report on key SEO performance indicators including organic traffic, keyword rankings, CTR, and conversions.

Skills

SEO concepts

Data analysis

Excel

Communication

Stakeholder management

Attention to detail

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Citibank is seeking a detail-oriented and driven Marketing Analyst to support the Digital Acquisition USCC product team. This role is focused on helping the SEO Product Owner and Card Product Owners by supporting updates to pre-login marketing pages. You will be responsible for executing features, analyzing SEO performance, and providing data-driven insights to enhance our online visibility and drive customer acquisition.

This is an excellent opportunity for an analyst passionate about digital marketing and data. You will work closely with product owners, marketing managers, and content teams to ensure our digital storefront is optimized and effective.

Key Responsibilities

• Product Backlog Support: Assist Product Owners by providing data, analysis, and insights to help groom and prioritize the product backlog for pre-login marketing pages.
• Marketing Page Support: Directly support the SEO Product Owner and Card Product Owners by assisting with the execution of updates to pre-login marketing pages.
• User Story Contribution: Help define and enrich user stories by providing data-driven acceptance criteria and success metrics related to SEO and marketing pages.
• SEO Analysis & Reporting: Monitor, analyze, and report on key SEO performance indicators for both branded and partner card products, including organic traffic, keyword rankings, click-through rates (CTR), and conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• 2+ years of experience in a marketing analyst, SEO, or digital marketing role.
• Strong understanding of SEO principles and best practices.
• Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
• Proficient in data analysis and reporting, with strong skills in Excel or other data analysis software.
• Excellent analytical and problem-solving skills with high attention to detail.
• Strong written and verbal communication skills.
• Ability to communicate effectively with various stakeholders across Digital, Marketing, Communications, Operations, Governance, Tech and the Business

Education

• Bachelor's Degree (Business Management/Computer since/Engineering – preferred but not required)

Job Family Group: Product Management and Development

Job Family: Digital Product Management

Time Type: Full time

Primary Location: Irving Texas United States

Primary Location Full Time Salary Range: $107,120.00 - $160,680.00

Benefits:

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards.

Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

• discretionary and formulaic incentive and retention awards.
• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Most Relevant Skills: Please see the requirements listed above.

Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date: Oct 01, 2026

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

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