Digital Campaign Specialist

Placements24; Roanoke (VA); Hybrid; USD 11,000 - 15,000; Full time

Benefits offered by this job

Hybrid work model

Career progression

Learning opportunities

Job summary

Placements24 is seeking a proactive Digital Campaign Specialist to join our marketing team in East London. This hybrid role focuses on planning, executing, and optimizing digital campaigns across email, social, PPC, and display to meet clear objectives.

You'll collaborate with design and content teams to produce campaign assets, monitor performance with analytics, run A/B tests, and manage budgets while staying ahead of current digital trends in the Eastern Cape.

Qualifications

• 1-2 years of experience in digital marketing.
• Familiarity with multiple digital channels and platforms.
• Basic understanding of marketing analytics tools.
• Strong organizational skills and attention to detail.

Responsibilities

• Plan, implement and manage digital campaigns across email, social, PPC and display.
• Collaborate with design and content teams to develop assets.
• Monitor performance and provide insights and regular reports.
• Conduct A/B testing to optimize engagement and conversion.
• Manage campaign budgets and allocate resources efficiently.

Skills

Digital marketing

Campaign planning

Analytics awareness

Communication skills

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

Job description

About the Role

Our client is looking for a proactive and detail-oriented Digital Campaign Specialist to join their marketing team in East London . This role is focused on planning, executing, and optimizing digital marketing campaigns across various channels to achieve specific marketing objectives. You will work closely with the broader marketing team to ensure campaigns are aligned with overall strategy and deliver measurable results. This hybrid position offers a combination of in-office engagement and remote flexibility, providing a great opportunity to grow your digital marketing expertise within the Eastern Cape.

Key Responsibilities

• Plan, implement, and manage digital marketing campaigns across channels such as email, social media, PPC, and display advertising.
• Develop campaign content, including copy, visuals, and landing page elements, in collaboration with design and content teams.
• Monitor campaign performance, analyze key metrics, and provide regular reports with insights and recommendations.
• Conduct A/B testing on various campaign elements to optimize for engagement and conversion.
• Manage campaign budgets and ensure efficient allocation of resources.
• Stay up-to-date with the latest digital marketing trends and platform updates.

Requirements

• 1-2 years of experience in digital marketing, with a focus on campaign execution.
• Familiarity with various digital marketing channels and platforms.
• Basic understanding of marketing analytics tools (e.g., Google Analytics).
• Strong organizational skills and attention to detail in managing multiple campaigns.
• Good written and verbal communication skills.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary and opportunities for career progression.
• Hybrid work model offering flexibility and a healthy work-life balance.
• Exposure to diverse digital marketing strategies and tools.
• A supportive and collaborative team environment in East London .
• Continuous learning and development opportunities within the marketing department.