E-commerce Social Media Analyst

Placements24; Queenstown (MD); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Pro-rata salary

Professional growth opportunities

Job summary

Placements24 is seeking a meticulous and insightful E-commerce Social Media Analyst for a fully remote role. You will track, analyze, and report on social media performance in relation to e-commerce goals, delivering data-driven insights to optimize campaigns and inform strategy.

You will leverage tools like Google Analytics and Sprout Social to extract KPIs, identify audience behavior patterns, and recommend content and targeting adjustments.

Qualifications

• Experience as Social Media Analyst or Data Analyst focused on social media performance.
• Proficiency in social media analytics tools (Google Analytics, Sprout Social).
• Strong understanding of social media marketing principles and e-commerce metrics.
• Excellent analytical and quantitative data interpretation skills.
• Proficiency with spreadsheet software (Excel, Google Sheets).

Responsibilities

• Collect and analyze data from social media platforms and analytics tools.
• Track KPIs: reach, engagement, traffic, and conversions.
• Prepare regular reports with trends, insights, and recommendations.
• Identify patterns in user behavior to adjust strategy.
• Monitor competitor social activities and performance.
• Assist in A/B testing of content and ads.
• Provide data-driven recommendations for optimization.
• Stay updated on analytics tools and methodologies.

Skills

Analytical mindset

Data interpretation

Spreadsheet proficiency

Communication skills

Education

Degree in Statistics/Mathematics/Economics

Tools

Google Analytics

Sprout Social

Native platform analytics

Job description

About the Role

Our client, a fast-paced e-commerce startup, is seeking a meticulous and insightful E-commerce Social Media Analyst to join their team. This is a remote position, allowing for flexible working hours and location. You will be responsible for tracking, analyzing, and reporting on the performance of our client's social media efforts as they relate to e-commerce goals. Your insights will be crucial in optimizing campaigns, understanding audience behavior, and informing future strategies. This role is perfect for a data-driven individual with a strong analytical mindset and a keen interest in the intersection of social media and online sales. If you love diving into data to uncover actionable insights, this is the opportunity for you.

Key Responsibilities

• Collect and analyze data from various social media platforms and e-commerce analytics tools.
• Track key performance indicators (KPIs) related to social media reach, engagement, traffic, and conversions.
• Prepare regular reports summarizing social media performance, highlighting key trends, insights, and recommendations.
• Identify patterns in user behavior and campaign effectiveness to inform strategy adjustments.
• Monitor competitor social media activities and performance.
• Assist in the A/B testing of social media content and advertising strategies.
• Provide data-driven recommendations for content optimization and campaign targeting.
• Stay updated on the latest analytics tools and methodologies in social media and e-commerce.

Requirements

• Proven experience as a Social Media Analyst, Data Analyst, or similar role, with a focus on social media performance.
• Proficiency in using social media analytics tools (e.g., native platform analytics, Google Analytics, Sprout Social).
• Strong understanding of social media marketing principles and e-commerce metrics.
• Excellent analytical and quantitative skills, with the ability to interpret complex data sets.
• Proficiency in spreadsheet software (e.g., Excel, Google Sheets) for data manipulation and reporting.
• Strong written and verbal communication skills, able to present findings clearly and concisely.
• Ability to work independently and manage time effectively in a remote setting.
• A degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field is preferred.

Benefits

• This fully remote position offers unparalleled flexibility, allowing you to work from anywhere.
• Our client provides a competitive pro-rata salary, opportunities for professional growth, and the chance to be part of an innovative and data-centric team.
• Gain valuable experience in analyzing social media's impact on e-commerce, contributing directly to business success from **Queenstown, Eastern Cape, ZA** or your chosen remote location.
• You will be equipped with the tools and support needed to excel in your role and develop your analytical career.