Digital Marketing Analyst (DMA)

Synapse SEM; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Synapse is an AI-first performance marketing agency based in Boston, MA, seeking a Data-focused Digital Marketing Analyst to optimize paid media programs (Google Ads, social, etc.). You will analyze client and platform data, run A/B tests, and develop insights for flagship clients.

Training on Synapse SEM tools will be provided, with a focus on identifying growth opportunities and producing client reports. Join a rapidly growing team and contribute to campaign performance improvements and client

Qualifications

• Analyze and synthesize complex data sets to identify key findings and next steps.
• Interest in working with a rapidly growing performance marketing firm.
• Bachelor’s degree in business, statistics, math, or a related field.

Responsibilities

• Conduct robust data analysis using client and platform data.
• Implement, analyze, and synthesize A/B tests to optimize messaging and landing pages experiences.
• Collaborate with account supervisor to devise account strategies and manage client relationships.
• Apply advanced techniques and statistical tools developed by Synapse SEM (training on our tools will be provided) to enhance insights.
• Identify new opportunities for account growth and efficiency improvements.
• Developing and analyzing client reports.

Skills

Data analysis

A/B testing

Paid media optimization

Reporting

Client relationships

Education

Bachelor's degree in business, statistics, math or related field

Job description

We are looking for an ambitious, data-focused performance marketer to join our team. The Digital Marketing Analyst (DMA) is primarily responsible for analyzing and optimizing paid media programs (Google Ads, social media programs, etc.). The DMA will provide key analytical and operational support for Synapse’s flagship clients. Primary responsibilities include:

• Conducting robust data analysis using client and platform data
• Implementing, analyzing, and synthesizing A/B tests to evaluate and optimize messaging and landing pages experiences
• Collaborating with account supervisor to devise account strategies and manage client relationships
• Applying advanced techniques and statistical tools developed by Synapse SEM (training on our tools will be provided) to enhance insights.
• Identifying new opportunities for account growth and efficiency improvements
• Developing and analyzing client reports

Desired Skills and Experience

• Ability to analyze and synthesize complex data sets and identify key findings and next steps based on those insights
• Interest in working with a rapidly growing performance marketing firm
• Bachelor’s degree, preferably in business, statistics, math or a similar discipline

About Synapse

Located in Boston, Massachusetts, Synapse is a rapidly growing performance marketing firm with core competencies in paid search advertising, search engine optimization, content marketing, social media marketing, analytics and conversion optimization. Our mission is to build a more data-centric, client-focused search engine marketing firm by leveraging advanced data analysis techniques and statistics and by hiring the most capable marketers in the field. We passionately pursue this goal, and we’re looking for analytical, dynamic individuals to join our team. This is an opportunity to get in on the ground floor with a truly innovative SEM firm.

Massachusetts

24 School Street, 2nd Floor
Boston, MA 02108
[phone]

Synapse is an AI-first performance marketing agency specializing in paid search, SEO,content marketing, social media, analytics and CRO.