Senior Performance Marketing Analyst

Synapse SEM; Boston (MA); On-site; USD 85,000 - 110,000; Full time

Job summary

Synapse SEM, a Boston-based AI-first performance marketing agency, seeks a Senior Performance Marketing Analyst to optimize paid media programs (PPC and paid social) for flagship clients. You will analyze performance, develop strategies with senior leaders, and help grow client accounts.

You’ll work with the team on weekly and monthly reporting, explore opportunities to expand services, and apply advanced data analysis techniques to inform recommendations.

Qualifications

• 2–4 years of paid search and/or paid social experience.
• Analytical skills to synthesize data and identify insights.
• Interest in joining a fast-growing SEM firm.

Responsibilities

• Collaborate with account supervisor and company co-founders to devise account strategies and manage client relationships.
• Conduct in-depth analyses related to day parting, performance fluctuations, and recent optimizations to improve client performance.
• Own key deliverables for paid media programs and other core service offerings (SEO, content marketing, display and social).
• Analyze data using advanced techniques and statistical tools developed by Synapse SEM (training provided).
• Work with account supervisor and company co-founders to identify new opportunities for account growth.
• Develop and analyze weekly and monthly reports.

Skills

Paid search

Paid social

Data analysis

Problem solving

Job description

We are looking for an ambitious, data-focused performance marketer to join our team. The Senior Performance Marketing Analyst is primarily responsible for optimizing paid media (PPC and paid social) programs. The Senior Performance Marketing Analyst will provide key operational and client facing support for Synapse’s flagship clients. Primary responsibilities include:

• Collaborate with account supervisor and company co-founders to devise account strategies and manage client relationships.
• Conduct in-depth analyses related to day parting, performance fluctuations, and recent optimizations to improve client performance.
• Opportunity to own key deliverables for paid media programs and other core service offerings (SEO, content marketing, display and social) if you are interested in gaining broader digital marketing experience.
• Analyze data using advanced techniques and statistical tools developed by Synapse SEM (training on our tools will be provided).
• Work with account supervisor and company co-founders to identify new opportunities for account growth.
• Develop and analyze weekly and monthly reports.

Desired Skills and Experience

• 2-4 years of paid search and/or paid social experience. SEO experience is a plus, but not required.
• Ability to analyze and synthesize complex data sets and identify key findings and next steps based on those insights.
• Interest in working with a young, rapidly growing SEM firm.

About Synapse

Located in Boston, Massachusetts, Synapse is a rapidly growing performance marketing firm with core competencies in paid search advertising, search engine optimization, content marketing, social media marketing, analytics and conversion optimization. Our mission is to build a more data-centric, client-focused search engine marketing firm by leveraging advanced data analysis techniques and statistics and by hiring the most capable marketers in the field. We passionately pursue this goal, and we’re looking for analytical, dynamic individuals to join our team. This is an opportunity to get in on the ground floor with a truly innovative SEM firm.

Massachusetts

24 School Street, 2nd Floor
Boston, MA 02108
[phone]

Synapse is an AI-first performance marketing agency specializing in paid search, SEO,content marketing, social media, analytics and CRO.