Performance Marketing Specialist

Synapse SEM; Boston (MA); On-site; USD 50,000 - 70,000; Full time

Job summary

A growing performance marketing agency based in Boston, Massachusetts, is seeking a Performance Marketing Specialist to optimize and support various marketing initiatives across paid search, social media, and SEO. The ideal candidate should be a top academic performer with strong analytical and communication skills, capable of multi-tasking and eager to learn in a collaborative work environment. This position offers an opportunity to grow with an innovative marketing firm focused on data-driven strategies.

Qualifications

• Top academic performer with an entrepreneurial drive.
• Ability to analyze and synthesize data sets.
• Willingness to learn from others.

Responsibilities

• Optimize key programs across paid search, social media, and SEO.
• Identify key trends within paid media campaigns.
• Build new campaigns using Google Ads and social media.

Skills

Data analysis

Strong communication skills

Multi-tasking

Entrepreneurial drive

Collaborative mindset

Education

Bachelor’s degree in Business or Math/Statistics

Job description

Synapse is looking for a Performance Marketing Specialist (PMS) to join our rapidly growing team! The PMS will help optimize and support key programs across multiple channels, including Paid Search, Social Media, and SEO. Primary responsibilities include:

• Identifying key trends within various paid media campaigns.
• Building new campaigns within Google Ads, LinkedIn, Facebook and other social media platforms.
• Conducting keyword and targeting research to help expand and optimize campaigns.
• Identifying opportunities to optimize client campaigns.
• Work with account supervisor to prioritize projects across various clients.
• Analyze data using advanced techniques and statistical tools developed by Synapse SEM (training on our tools will be provided).
• Training will be provided across paid search, social media and SEO.

Desired Skills and Experience

• A top academic performer with an entrepreneurial drive.
• Ability to analyze and synthesize data sets and identify key findings and next steps based on those insights.
• Strong communication and writing skills.
• Ability to multi-task.
• Self-confidence with a willingness to learn from others in a collaborative setting.
• Interest in working with a young, rapidly growing SEM firm.
• Bachelor’s degree, preferably in Business or Math/Statistics.

About Synapse

Located in Boston, Massachusetts, Synapse is a rapidly growing performance marketing firm with core competencies in paid search advertising, search engine optimization, content marketing, social media marketing, analytics and conversion optimization. Our mission is to build a more data-centric, client-focused search engine marketing firm by leveraging advanced data analysis techniques and statistics and by hiring the most capable marketers in the field. We passionately pursue this goal, and we’re looking for analytical, dynamic individuals to join our team. This is an opportunity to get in on the ground floor with a truly innovative SEM firm.

If you’re interested in this position, please email us at
[e-mail]. We look forward to hearing from you!

Massachusetts

24 School Street, 2nd Floor
Boston, MA 02108
[phone]