Digital Media Analyst

SMZ INC; Troy (MI); Hybrid; USD 60,000 - 85,000; Full time

Job summary

SMZ Advertising Agency is seeking a Digital Media Analyst to track, analyze, and interpret online user behavior and marketing campaign performance data to optimize digital strategies.

You'll partner with Creative, Account, and Media teams in a hybrid environment (minimum two days in the office) to deliver actionable insights that improve ROI and brand visibility across social, search, display, and email channels.

Qualifications

• Bachelor’s degree in marketing, analytics, or related field; 2+ years of experience preferred.
• Strong ability to analyze datasets and translate into actionable insights.
• Proficiency with Google Analytics, campaign management, SEO/SEM, CRM, SQL, and visualization tools.

Responsibilities

• Data Analysis & Reporting: Analyze KPIs across digital channels and create dashboards.
• Campaign Evaluation: Assess ROI and advise on budget allocation and optimization.
• User Experience (UX) Insight: Analyze user behavior and suggest improvements for conversions.
• Market Research: Monitor industry trends and competitor strategies.
• Collaboration: Work with marketing, product, and UI/UX teams to implement tracking and communicate insights to non-technical stakeholders.

Skills

Analytical Skills

Technical Proficiency

Marketing Knowledge

Communication Skills

Time Management

Experience

Education

Bachelor’s degree in marketing, analytics, or related field

Tools

Google Analytics

Google Campaign Manager

SEO/SEM platforms

CRM software

SQL

Tableau

Power BI

Job description

SMZ Advertising Agency is seeking an agile Digital Media Analyst to track, analyze, and interpret online user behavior and marketing campaign performance data to optimize digital strategies. Responsibilities include using tools like Google Analytics to report on traffic, engagement, and conversion rates while providing actionable recommendations to enhance ROI and brand visibility.

SMZ is a collaborative place. You’ll partner with the Creative, Account, and Media teams while setting the bar for concept and craft. We work hybrid, with a minimum of two days in the office, because we believe the best ideas happen when people are in the room together. In return, we’ll give you the space to dream big, be challenged, and challenge others — internally and on the client side. Help us grow our agency and our clients’ businesses, and we’ll help you grow your career.

Key Responsibilities:

• Data Analysis & Reporting: Analyze key performance indicators (KPIs) across digital channels (social media, search, display ads, email) and create dashboards to visualize performance.
• Campaign Evaluation: Assess the effectiveness of digital marketing campaigns, identifying strengths, weaknesses, and ROI to advise on budget allocation and optimization.
• User Experience (UX) Insight: Analyze user behavior and journey on digital platforms, using A/B testing to suggest improvements for better conversion rates.
• Market Research: Monitor industry trends, emerging technologies, and competitor strategies to keep the organization ahead in the digital space.
• Collaboration: Work with marketing, product, and UI/UX teams to implement tracking codes and communicate data insights to non-technical stakeholders.

Required Skills and Qualifications:

• Analytical Skills: Strong ability to analyze complex datasets and translate them into actionable insights.
• Technical Proficiency: Knowledge of tools such as Google Campaign Manager, Google Analytics, SEO/SEM platforms, CRM software, SQL, and data visualization tools like Tableau or Power BI.
• Marketing Knowledge: Understanding of digital marketing concepts, social media strategies, and content optimization.
• Communication Skills: Ability to present technical findings clearly to marketing teams or clients.
• Time Management: Proven ability to manage competing priorities across multiple campaigns, stakeholders, and reporting cycles while maintaining a high level of accuracy.
• Experience: Bachelor’s degree in marketing, analytics, or a related field, with 2+ years of experience.