Website Performance Analyst

Brandon Advertising Inc.; Charleston (SC); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Top-tier insurance

Flexible PTO

401(k) match

Job summary

Brandon Advertising Inc. is seeking a Dynamic Website Performance Analyst to convert multifaceted digital marketing data into growth strategies. You will audit performance data, build client dashboards, and deliver data-backed recommendations to improve conversions and ROI across websites, e-commerce, and paid media.

You will collaborate with marketing, media, development, SEO, and strategy teams to craft compelling data narratives guiding smart decisions for clients.

Qualifications

• Bachelor's degree in a quantitative or business field with 1–2 years of web/marketing analytics experience
• Proficiency in GA4 and Google Tag Manager
• Experience building interactive dashboards using Looker Studio/Data Studio, Power BI, Tableau, or similar tools
• SQL for data extraction and data connectors (e.g., Supermetrics, Fivetran)
• Familiarity with paid media platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and marketing automation/CRM tools
• Strong analytical mindset, problem-solving, attention to detail, and ability to translate data into actionable insights

Responsibilities

• Aggregate, clean, and blend performance data from web analytics, paid media, marketing automation, and CRM sources
• Analyze web traffic, user behavior, funnels, and paid performance to surface optimization recommendations
• Implement, audit, and maintain tracking using Google Tag Manager for accurate conversion tracking
• Build, maintain, and automate client dashboards communicating marketing performance and impact
• Assist CRO and A/B testing initiatives with data-driven evaluation
• Translate complex data into clear, visually compelling client presentations

Skills

GA4 proficiency

GTM proficiency

Dashboard storytelling

SQL querying

Analytical mindset

Attention to detail

Education

Bachelor's degree in quantitative or business field

Tools

Looker Studio/Data Studio

Power BI

Tableau

Whatgraph/Funnel.io

Job description

Seeking a Dynamic Website Performance Analyst to Drive Client Success!

Are you passionate about turning complex digital marketing data into actionable growth strategies? As a Data Analyst specializing in Web & Marketing Analytics, you will play a key role in optimizing client performance across websites, e-commerce platforms, and paid media channels.

In this role, you will audit performance data, build intuitive client dashboards, and deliver clear, data-backed recommendations that improve conversion rates, refine user journeys, and maximize campaign ROI. Working collaboratively across our marketing, media, development, SEO, and strategy teams, you will turn multi-channel data into compelling stories that guide smart, strategic decisions for our clients.

Let us introduce ourselves:

Brandon empowers brands with groundbreaking strategies and bold, breakthrough creativity by combining data, insights, creativity, innovation, and the best minds in the industry. Disruptively curious, creatively integrated, and results-obsessed, we excel at delivering strategic, integrated marketing solutions focused on growth.

Our Core Values:

• We have GRIT
• We are creative problem solvers
• We do whatever it takes ... with integrity
• We are always curious and ever evolving
• We play to win

Vision Statement

To lead the industry by crafting iconic campaigns that push boundaries, inspire action, and connect brands to culture in powerful ways ... ensuring results that drive remarkable growth and success for our clients.

Mission Statement

To empower brands with groundbreaking strategies and bold creativity by combining data, insights, creativity, innovation, and the best minds in the industry.

What you'll do as Website Performance Analyst:

• Data Aggregation & Analysis: Extract, clean, and blend performance data from web analytics platforms, social media ad managers, marketing automation systems, and CRM solutions.
• Campaign & Web Optimization: Analyze web traffic patterns, user behavior, conversion funnels, and paid marketing performance to surface actionable recommendations that optimize client ROI.
• Tracking & Measurement: Implement, audit, and maintain tracking pixels and event tagging setups using Google Tag Manager to ensure accurate conversion tracking across digital properties.
• Reporting & Dashboards: Build, maintain, and automate interactive client dashboards that clearly communicate marketing performance and business impact.
• Testing & CRO: Assist strategy teams in setting up, monitoring, and evaluating A/B tests and conversion rate optimization (CRO) initiatives.
• Client Presentation: Translate technical data into clear, visually compelling stories and presentations for both internal account teams and external clients.

Knowledge and skills required for the position are:

• Education & Experience: Bachelor's degree in a quantitative or business field (Statistics, Business Analytics, Computer Science, Economics, Marketing, or equivalent practical experience) with 1-2 years of dedicated web and marketing analytics experience (agency background preferred).
• Web & Event Analytics: Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Reporting & BI Tools: Hands‑on experience building interactive dashboards using Looker Studio / Data Studio, Power BI, Tableau, Whatgraph, Funnel.io or Salesforce Marketing Cloud Intelligence.
• Data Querying & Aggregation: Working knowledge of SQL for data extraction and experience using data connectors (e.g., Supermetrics, Fivetran, Whatgraph, Funnel.io).
• Marketing Platform Familiarity: Familiarity with paid media ad platforms (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager) and CRMs/Marketing Automation tools (Klaviyo, HubSpot, Salesforce, Mailchimp).
• Core Competencies: Strong analytical mindset, sharp problem‑solving capabilities, attention to detail, and the ability to articulate data‑driven stories to non‑technical stakeholders.

Do you possess the skills and experience to excel in this dynamic role? Brandon offers a competitive benefits package, including top‑tier insurance, flexible PTO, and a 401(k) match. Join a collective that values innovation, collaboration, and making a real impact.