Data-Driven Digital Marketing Analyst — Paid Search & CRO

Synapse SEM; Boston (MA); On-site; USD 65,000 - 90,000; Full time

Job summary

Synapse is an AI-first performance marketing agency based in Boston, MA, seeking a Data-focused Digital Marketing Analyst to optimize paid media programs (Google Ads, social, etc.). You will analyze client and platform data, run A/B tests, and develop insights for flagship clients.

Training on Synapse SEM tools will be provided, with a focus on identifying growth opportunities and producing client reports. Join a rapidly growing team and contribute to campaign performance improvements and client

Qualifications

• Analyze and synthesize complex data sets to identify key findings and next steps.
• Interest in working with a rapidly growing performance marketing firm.
• Bachelor’s degree in business, statistics, math, or a related field.

Responsibilities

• Conduct robust data analysis using client and platform data.
• Implement, analyze, and synthesize A/B tests to optimize messaging and landing pages experiences.
• Collaborate with account supervisor to devise account strategies and manage client relationships.
• Apply advanced techniques and statistical tools developed by Synapse SEM (training on our tools will be provided) to enhance insights.
• Identify new opportunities for account growth and efficiency improvements.
• Developing and analyzing client reports.

Skills

Data analysis

A/B testing

Paid media optimization

Reporting

Client relationships

Education

Bachelor's degree in business, statistics, math or related field

Job description

Synapse is an AI-first performance marketing agency based in Boston, MA, seeking a Data-focused Digital Marketing Analyst to optimize paid media programs (Google Ads, social, etc.). You will analyze client and platform data, run A/B tests, and develop insights for flagship clients.

Training on Synapse SEM tools will be provided, with a focus on identifying growth opportunities and producing client reports. Join a rapidly growing team and contribute to campaign performance improvements and client