Digital Lead Conversion Specialist

Stivers Automotive Group; United States; On-site; USD 42,000 - 62,000; Full time

Job summary

Stivers Automotive Group is seeking a results-driven Lead Management Specialist to drive internet lead response, qualification, and in-store appointment scheduling for the sales team. You will manage communications across phone, email, and text, ensuring timely follow-up and optimal engagement with prospective buyers.

Using CRM platforms like VinSolutions, DealerSocket, Reynolds & Reynolds, or Salesforce, you will track activity, maintain records, and generate reports to identify trends and

Qualifications

• High school diploma or GED required; two-year degree preferred
• 1–2 years in a BDC, call center, auto sales, or customer-facing sales
• Excellent telephone communication for outbound/inbound calls
• Proficiency with dealership CRM platforms (VinSolutions, DealerSocket, Reynolds & Reynolds, Salesforce)
• Strong written communication for email and text
• Ability to multitask in a fast-paced, metrics-driven environment

Responsibilities

• Monitor and promptly respond to internet leads via the dealership website, third-party automotive portals, and digital marketing channels
• Contact prospective customers via phone, email, and text within established response-time benchmarks to maximize engagement
• Qualify leads, identify customer needs, and schedule in-store appointments for the sales team
• Follow up consistently with unconverted leads using structured multi-touch cadences to maximize pipeline conversion
• Track all lead activity, contact attempts, and appointment outcomes accurately in the CRM system
• Maintain accurate and up-to-date customer records, lead statuses, and activity logs within the dealership CRM platform
• Generate and review lead performance reports to identify trends, gaps, and improvement opportunities
• Collaborate with the Sales Manager and marketing team to refine lead-handling processes and scripts
• Ensure compliance with all data privacy and consumer contact regulations (e.g., TCPA, CAN-SPAM)

Skills

Telephone communication

CRM platform proficiency

Written communication

Multitasking

Education

High school diploma or GED

Associate’s or bachelor’s degree preferred

Tools

VinSolutions

DealerSocket

Reynolds & Reynolds

Salesforce

Job description

Stivers Automotive Group is seeking a results-driven Lead Management Specialist to drive internet lead response, qualification, and in-store appointment scheduling for the sales team. You will manage communications across phone, email, and text, ensuring timely follow-up and optimal engagement with prospective buyers.

Using CRM platforms like VinSolutions, DealerSocket, Reynolds & Reynolds, or Salesforce, you will track activity, maintain records, and generate reports to identify trends and