Automotive Lead Conversion Specialist

Love Honda; Town of Florida (NY); On-site; USD 42,000 - 65,000; Full time

Job summary

Love Honda in New York is seeking a Business Development Center representative to convert online and phone leads into appointments and sales. You will handle inbound calls, emails, and web inquiries, and provide accurate product information to create a smooth customer experience.

This role requires strong communication, reliable follow-up, and proficiency with CRM systems to track leads and progress toward monthly targets. Collaboration with sales, service, and marketing teams is essential.

Qualifications

• Handling inbound communications via phone, email, chat and forms.
• Scheduling appointments for dealership visits.
• Providing accurate product information about vehicles and services.

Responsibilities

• Answering phone calls and responding to inquiries; managing leads.
• Coordinating appointments for potential customers to visit the dealership.
• Following up with leads and tracking progress to ensure timely responses.
• Building rapport and providing a positive first impression for customers.
• Working toward monthly targets and using CRM to manage interactions.
• Collaborating with sales, service, and marketing teams to move prospects through the funnel.

Skills

Communication

Customer service

Time management

Multitasking

Education

High school diploma or GED

1 year certificate from college or technical school

1–3 months related experience/training

Tools

CRM software

Job description

Love Honda in New York is seeking a Business Development Center representative to convert online and phone leads into appointments and sales. You will handle inbound calls, emails, and web inquiries, and provide accurate product information to create a smooth customer experience.

This role requires strong communication, reliable follow-up, and proficiency with CRM systems to track leads and progress toward monthly targets. Collaboration with sales, service, and marketing teams is essential.