Digital Investment Strategist: Media Buying & Analytics

Zenith; New York (NY); On-site; USD 50,000 - 66,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Paid time off

Job summary

Zenith, a Publicis Groupe media agency in New York, seeks a motivated professional to lead the day-to-day activation of digital strategic plans and all implementation. You will assist planning and implementation for Technology and Financial client accounts, manage vendor liaison and reporting, and prepare data-driven insights for client presentations.

Strong Excel/PowerPoint and communication skills are required; agency experience is preferred.

Qualifications

• BA/BS in Marketing, Advertising, or Data Science.
• 1+ years of media buying/planning experience.
• Agency experience highly preferred.
• Experience planning digital campaigns for products in B2C and B2B, with confidence presenting to clients.
• Excellent verbal and written communication, interpersonal skills, and attention to detail.
• Strong analytical, research, and quantitative skills.
• Hard-working, resourceful, and thrives in a fast-paced environment.
• Advanced Excel and PowerPoint skills (formulas, VLOOKUP, pivot tables).
• Strong understanding of the technology marketplace, publishers, products and trends.

Responsibilities

• Assist with planning and implementation for client accounts across digital and print for Technology and Financial sectors.
• Lead all aspects of campaign management, including vendor liaison and reporting.
• Train and support Assistant Planners in billing, reporting, trafficking, analytics and research.
• Assist in presenting data, insights and media to clients.
• Maintain knowledge of ad serving platforms (Medialets, Vindico, DFA).
• Prepare and deliver buying and digital trafficking specs and guidelines.

Skills

Media buying

Campaign management

Client presentations

Vendor liaison

Data analysis

Education

BA/BS in Marketing, Advertising, or Data Science

Tools

Excel

PowerPoint

Job description

Zenith, a Publicis Groupe media agency in New York, seeks a motivated professional to lead the day-to-day activation of digital strategic plans and all implementation. You will assist planning and implementation for Technology and Financial client accounts, manage vendor liaison and reporting, and prepare data-driven insights for client presentations.

Strong Excel/PowerPoint and communication skills are required; agency experience is preferred.