Senior Digital Investment Strategist

Publicis Groupe; Chicago (IL); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Zenith, part of Publicis Groupe, seeks a motivated professional to assist in day-to-day execution of client accounts. You will activate digital strategy development and execution across campaigns in technology and financial sectors, learning Zenith’s Live ROI approach.

You’ll contribute to data-driven presentations, enhance media plans, and collaborate with vendors and clients to optimize performance. This role offers growth within a leading global network.

Qualifications

• Bachelor's degree in Marketing, Advertising or a related field.
• 2+ years of digital media buying/planning experience.
• Experience planning digital campaigns for B2C and B2B, with client presentations.
• Excellent verbal and written communication skills.
• Strong analytical, research and quantitative skills.
• Advanced Excel and PowerPoint skills.
• Strong understanding of the technology marketplace and publishers.
• Experience with Prisma and DCM; Nielsen and Comscore are a plus.

Responsibilities

• Assist with planning and implementation for client accounts across digital and print.
• Lead in campaign management, vendor liaison and reporting.
• Provide training/support for Assistant Planners in billing, reporting and trafficking.
• Assist in presenting data, insights and media to clients.
• Build knowledge of consumer touchpoints and media channels.
• Develop POVs to assess media opportunities and value.
• Handle vendor billing, insertion orders and monthly reports.
• Analyze social campaigns and present optimization recommendations.
• Support negotiations of buys, makegoods and value-added deals.
• Draw actionable insights from syndicated data and research tools.

Skills

Digital media buying

Campaign planning

Communication skills

Analytical skills

Advanced Excel

PowerPoint

Tech market knowledge

Prisma

DCM

Nielsen

Comscore

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Prisma

DCM

Nielsen

Comscore

Job description

Zenith, part of Publicis Groupe, seeks a motivated professional to assist in day-to-day execution of client accounts. You will activate digital strategy development and execution across campaigns in technology and financial sectors, learning Zenith’s Live ROI approach.

You’ll contribute to data-driven presentations, enhance media plans, and collaborate with vendors and clients to optimize performance. This role offers growth within a leading global network.