Associate Director, Digital Experience & Web Strategy

University of Wisconsin Oshkosh; Oshkosh (WI); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Hybrid remote work after probation

Comprehensive benefits package

Job summary

University of Wisconsin Oshkosh seeks an Associate Director of Digital Experience and Web Strategy to lead the university’s website and digital presence. You will shape information architecture, content strategy, and governance across departments, collaborating with Marketing, IT, Admissions, and more.

The role emphasizes user-centered design, data-driven decision making, and exploring AI-enabled experiences while guiding content contributors and ensuring accessibility and performance standards.

Qualifications

• Bachelor's degree in web development, digital marketing, information technology, communications, or a related field.
• Ability to work independently, manage competing priorities, and provide proactive strategic recommendations.
• Demonstrated experience leading or managing complex, content-rich websites, website development projects, and multi-site administration.

Responsibilities

• Develops relationships, brand strategies, and marketing plans for communicating institutional information.
• Develops marketing programs and campaigns aligned with strategic marketing objectives.
• Directs marketing projects, including design and production of internal and external publications.
• Represents the institution at events and conferences, presenting programs and services.
• Supervises staff and manages hours and performance for at least 2.0 FTE employees.
• Contributes to budget development and forecasting, and approves resource allocations.

Skills

Content governance

Analytics

Stakeholder management

Project leadership

Cross-functional collaboration

Web accessibility

Education

Bachelor's degree in web development, digital marketing, information technology, communications, or a related field

Tools

HTML

CSS

JavaScript

WordPress

GA4

Search Console

Job description

University of Wisconsin Oshkosh seeks an Associate Director of Digital Experience and Web Strategy to lead the university’s website and digital presence. You will shape information architecture, content strategy, and governance across departments, collaborating with Marketing, IT, Admissions, and more.

The role emphasizes user-centered design, data-driven decision making, and exploring AI-enabled experiences while guiding content contributors and ensuring accessibility and performance standards.