Associate Director of Digital Experience and Web Strategy

University of Wisconsin Oshkosh; Oshkosh (WI); Hybrid; USD 59,000 - 72,000; Full time

Benefits offered by this job

Hybrid remote work after probation

Comprehensive benefits package

Job summary

University of Wisconsin Oshkosh seeks an Associate Director of Digital Experience and Web Strategy to lead the university’s website and digital presence. You will shape information architecture, content strategy, and governance across departments, collaborating with Marketing, IT, Admissions, and more.

The role emphasizes user-centered design, data-driven decision making, and exploring AI-enabled experiences while guiding content contributors and ensuring accessibility and performance standards.

Qualifications

• Bachelor's degree in web development, digital marketing, information technology, communications, or a related field.
• Ability to work independently, manage competing priorities, and provide proactive strategic recommendations.
• Demonstrated experience leading or managing complex, content-rich websites, website development projects, and multi-site administration.

Responsibilities

• Develops relationships, brand strategies, and marketing plans for communicating institutional information.
• Develops marketing programs and campaigns aligned with strategic marketing objectives.
• Directs marketing projects, including design and production of internal and external publications.
• Represents the institution at events and conferences, presenting programs and services.
• Supervises staff and manages hours and performance for at least 2.0 FTE employees.
• Contributes to budget development and forecasting, and approves resource allocations.

Skills

Content governance

Analytics

Stakeholder management

Project leadership

Cross-functional collaboration

Web accessibility

Education

Bachelor's degree in web development, digital marketing, information technology, communications, or a related field

Tools

HTML

CSS

JavaScript

WordPress

GA4

Search Console

Job description

Current Employees: If you are currently employed at any ofthe Universities of Wisconsin, log in to Workday to apply throughthe internal application process.

Position Title: Associate Director of Digital Experience andWeb Strategy

Job Category: Academic Staff

Employment Type: Regular

Job Profile: Marketing Associate Director (B)

Job Duties:

The University of Wisconsin–Oshkosh invites applications for anAssociate Director of Digital Experience and Web Strategy withinthe Division of Marketing. This position provides strategic andoperational leadership for the university’s website and broaderdigital experience, including website transformation, informationarchitecture, navigation, content strategy, and ongoing websiteoversight. The Associate Director will help shape a modern,accessible, user-centered digital presence that effectively servesprospective students, current students, faculty, staff, alumni, andother key audiences while advancing institutional priorities.

This position requires an independent, proactive leader who canassess needs, identify opportunities, exercise sound judgment, andmove initiatives forward with minimal direction. The AssociateDirector will guide university-wide content governance, websiteperformance, accessibility, search optimization, analytics, andcontinuous improvement while developing strategies that strengthenthe university’s digital presence and audience engagement. Workingcollaboratively with University Marketing & Communications,Information Technology, Admissions, Academic Affairs, StudentAffairs, and campus content partners, this position will serve as an university resource for digital experience strategy, provideguidance and training to content contributors, and recommendsolutions that improve the user experience. The Associate Directorwill also evaluate emerging technologies, including artificialintelligence and conversational search, and use data, industrytrends, and audience insights to guide the ongoing evolution of theuniversity’s digital environment.

Hybrid remote work may be available after the successful completion of an initial probationary period. Please note that the remote workpolicy is subject to change at the discretion of the school oruniversity.

Universities of Wisconsin also offers an extremely competitivebenefits package for 2026 that includes:

• Health plans, currently starting at $45 per month.
• 176 hours of vacation per year (prorated for start date).
• 36 hours of personal holiday, and 9 legal holidays (proratedfor start date).
• 176 Hours of sick leave for first 18 months. After this period,employees can earn up to 96 hours per fiscal year. Accumulateswithout limit and does not expire.
• Paid parental leave after six months of continuousemployment.
• Wisconsin Retirement System (pension) with 7.2% employercontribution for 2026.

All employment benefits are subject to change. A full list ofcurrent benefits and eligibility requirements can be found on ourwebsite.

Department:

Marketing

Compensation:

Starting at $65,000 and commensurate with experience

Key Job Responsibilities:

• Develops relationships, brand strategies, and marketing plansfor communicating institutional information
• Develops marketing programs and campaigns that align withstrategic marketing objectives of an institution, unit, and/orprogram
• Directs marketing projects, including the design and productionof internal and external publications
• Serves as an institutional representative at various events andconferences, presenting information about the institution'sprograms and services
• Exercises supervisory authority, including hiring,transferring, suspending, promoting, managing conduct andperformance, discharging, assigning, rewarding, disciplining,and/or approving hours worked of at least 2.0 full-time equivalent(FTE) employees
• Contributes to budget development and forecasting, and approvesresource allocations within budget parameters

Required Qualifications:

• Bachelor's degree in web development, digital marketing,information technology, communications, or a related field.
• Ability to work independently, manage competing priorities, andprovide proactive strategic recommendations.
• Demonstrated experience leading or managing complex,content-rich websites, website development projects, and multi-siteadministration.
• Experience with content management systems, websitearchitecture, digital publishing workflows, enterprise contentstrategy, and distributed CMS governance.
• Working knowledge of digital technologies and analytics toolssuch as: HTML, CSS, JavaScript, WordPress, WordPress Divi Builder,modern web technologies, Google Analytics 4, Google Search Console,or comparable platforms.
• Knowledge of SEO, AEO and website accessibility standards
• Strong project leadership, problem-solving, communication, andstakeholder management skills, including the demonstrated abilityto lead cross-functional initiatives and collaborate acrossdepartments
• Demonstrated ability to translate institutional and marketingobjectives into practical, measurable digital solutions.

Preferred Qualifications:

• Experience leading a major website redesign, migration, ordigital transformation initiative.
• Experience working in higher education or another complex,decentralized organization.
• Knowledge of AI-enabled digital experiences, AEO,personalization, and marketing automation.
• Experience with conversion optimization, usability testing, anddigital experimentation.
• Familiarity with CRM integrations, APIs, analytics dashboards,and digital marketing platforms.
• Demonstrated success using analytics to recommend and implementmeasurable improvements.
• Experience managing external vendors, technical partners, ordigital development resources.

Work Authorization:

Unless otherwise indicated in the job posting, the University ofWisconsin Oshkosh does not offer H-1B or other work authorizationvisa sponsorship for this position. Candidates must be legallyauthorized to work in the United States at the time of hire andmaintain work authorization throughout the employment term. UWOshkosh is not an e-verify employer; therefore, STEM extensions arenot options for work authorization.

Legal Notices:

Reasonable Accommodations

UWO provides reasonable accommodations to qualified individualswith disabilities who are employees or applicants for employment.Employment opportunities will not be denied because of the need tomake reasonable accommodations for a qualified individual with adisability. If you need assistance or accommodation in applyingbecause of a disability, please contact [e-mail] or920-424-1166. This job announcement and other material on this sitewill be made available in alternate formats upon request to anindividual with a disability.

Confidentiality of Applicant Materials

UWO is a State agency and subject to Wisconsin's Open Records Law.UWO will not, however, reveal the identities of applicants whorequest confidentiality in writing except as may be required byWisconsin's Open Records law. In certain circumstances, theidentities of "final candidates" and/or the identity of theappointed applicant must be revealed upon request.

CBC & Reference Check Policy

All candidates for employment are subject to a pre-employmentscreening which includes a criminal background check, workauthorization, and verification of education. It will also requireyou and your references to answer questions regarding sexualviolence and sexual harassment.

Annual Security and Fire Safety Report (Clery Act)

For the UWO Annual Security and Fire Safety Reports (i.e., CleryReport), which includes statistics about reported crimes andinformation about campus security policies, see https://uwosh.edu/police/ , orcall UWO Police Department, at [phone] for a papercopy.

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employmentwithout regard to race, color, religion, sex, sexual orientation,gender identity, national origin, age, pregnancy, disability,status as a protected veteran, or any other bases protected byapplicable federal or State law and UW System policies. We arecommitted to building a workforce that represents a variety ofbackgrounds, perspectives, and skills, and encourage all qualifiedindividuals to apply.