Senior Manager, Digital Experience & Growth

RXinsider LTD.

Waltham, Northern (MA, KY)

Hybrid

USD 214,000 - 225,000

Full time

14 days+

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Benefits offered by this job

Health benefits

Hybrid work environment

Job summary

Imprivata seeks a Senior Manager, Digital Experience to own the public web presence and drive growth. You will define the website roadmap, optimize the digital customer journey, and lead SEO, GEO, and AI-driven strategies to boost visibility and conversions.

Collaborate with Revenue Marketing, Product Marketing, Brand, and IT to accelerate pipeline growth. The role requires 7+ years in website strategy, strong analytics, and experience managing external agencies.

Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a related discipline.
7+ years of experience developing website strategy and digital customer experiences that drive measurable business outcomes.
Strong knowledge of SEO, Generative Engine Optimization (GEO), conversion rate optimization, website analytics, and personalization strategies.
Experience with enterprise content management systems such as Drupal, Adobe Experience Manager, Sitecore, or HubSpot CMS.
Experience using Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, SEMRush, and related analytics platforms.
Experience managing external agencies, vendors, and cross-functional initiatives.
Strong analytical, communication, organizational, and project management skills.
Ability to influence stakeholders and lead strategic initiatives across multiple business functions.
Experience leading or mentoring team members preferred.

Responsibilities

Own the strategy, and roadmap for the corporate website, ensuring priorities align with business goals and customer needs.
Lead the ongoing evolution of the website as a high performing digital channel, customer engagement platform.
Improve the overall digital experience by enhancing navigation, information architecture, usability, accessibility, and customer journeys.
Develop and execute SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search strategies to increase visibility and engagement across both traditional and AI-powered search platforms.
Lead the website conversion optimization program by using A/B testing, experimentation, personalization, and customer insights to improve engagement and conversion rates.
Evaluate and implement emerging AI capabilities, digital technologies, and website innovations that improve customer experience and support marketing objectives.
Own website analytics, performance metrics, and executive reporting, providing data-driven insights and recommendations using GA4, Ahrefs, and other digital analytics tools.
Manage relationships with external web development agencies and technology partners to ensure projects are delivered on time, within scope, and aligned with business priorities.
Partner with IT and external vendors to ensure the website remains secure, reliable, high-performing, and well-governed.
Lead and develop the website team by providing coaching, setting priorities, and fostering a culture of collaboration, accountability, and continuous improvement.
Partner with Revenue Marketing, Product Marketing, Brand, and Content Marketing to deliver digital initiatives that support business goals.
Stay informed on industry trends, AI advancements, and digital best practices, bringing forward new ideas and recommendations that strengthen the company’s digital presence.
Other duties as assigned and required