Digital Experience Leader: SEO, GEO & AI Growth

Imprivata; Waltham (MA); Hybrid; USD 214,000 - 225,000; Full time

Job summary

Imprivata in Waltham, MA is seeking a Sr. Manager, Digital Experience to own the public web presence as a growth engine, defining the website roadmap, SEO, GEO, and AI-driven optimization.

This leader will partner with Revenue Marketing, Product Marketing, Content Marketing, Brand, Marketing Operations, IT, and agencies to drive pipeline growth and excellent customer experiences. You will collaborate across teams to enhance navigation, architecture, usability, accessibility, and journeys while

Qualifications

• Bachelor's degree in marketing, digital marketing, business, communications, or related field.
• 7+ years developing website strategy and digital experiences with measurable outcomes.
• Strong knowledge of SEO, GEO, conversion optimization, analytics, and personalization.
• Experience with enterprise CMS (Drupal, AEM, Sitecore, or HubSpot).
• Experience using GA4, GSC, GTM, Ahrefs, SEMRush.

Responsibilities

• Own strategy and roadmap for the corporate website.
• Evolve website as a high performing digital channel.
• Improve navigation, information architecture, usability, accessibility, and journeys.
• Develop and execute SEO, GEO, AEO, and AI strategies.
• Lead the website conversion optimization program with testing and personalization.
• Evaluate emerging AI capabilities and digital technologies.
• Own website analytics and executive reporting using GA4 and Ahrefs.
• Manage external agencies and technology partners.
• Partner with IT and vendors to ensure security and reliability.
• Lead and develop the website team.
• Stay informed on industry trends and AI advancements.
• Other duties as assigned.

Skills

Website strategy

SEO & GEO

Analytics & GA4

Stakeholder influence

Team leadership

Education

Bachelor's degree

Tools

Drupal

Adobe Experience Manager

Sitecore

HubSpot CMS

GA4

GTM

Ahrefs

SEMRush

Job description

Imprivata in Waltham, MA is seeking a Sr. Manager, Digital Experience to own the public web presence as a growth engine, defining the website roadmap, SEO, GEO, and AI-driven optimization.

This leader will partner with Revenue Marketing, Product Marketing, Content Marketing, Brand, Marketing Operations, IT, and agencies to drive pipeline growth and excellent customer experiences. You will collaborate across teams to enhance navigation, architecture, usability, accessibility, and journeys while