Senior Director, Customer Marketing & Advocacy

Imprivata; Waltham (MA); Hybrid; USD 288,000 - 313,000; Full time

Job summary

Imprivata is seeking a Sr. Director of Customer Marketing to lead global programs that boost retention, engagement, and expansion. This hybrid role based in Waltham, MA reports to the CMO and oversees customer advocacy, executive programs, and storytelling.

The ideal candidate has extensive enterprise SaaS marketing experience, strong leadership, and comfort with AI-enabled tools to scale results. Collaborative cross-functional leadership is essential.

Qualifications

• 12+ years in B2B marketing with enterprise technology exposure.
• 7+ years managing and developing a team.
• Proven success scaling customer marketing and advocacy programs.
• Experience engaging executive audiences and translating tech concepts.
• Strong analytics, dashboards, and marketing tech utilization.

Responsibilities

• Define vision and operating model for customer marketing and segmentation.
• Lead and develop a high-performing customer marketing team.
• Build advocacy and storytelling programs with customer evidence.
• Own review strategies across G2, Gartner Peer Insights, and more.
• Partner with Sales, Customer Success, Product Marketing, and execs.
• Translate outcomes into customer-facing narratives and outcomes.

Skills

B2B marketing

customer marketing

advocacy

lifecycle marketing

enterprise technology

executive communication

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or advanced degree preferred

Tools

Salesforce

Adobe Marketo

Gainsight

Job description

Imprivata is seeking a Sr. Director of Customer Marketing to lead global programs that boost retention, engagement, and expansion. This hybrid role based in Waltham, MA reports to the CMO and oversees customer advocacy, executive programs, and storytelling.

The ideal candidate has extensive enterprise SaaS marketing experience, strong leadership, and comfort with AI-enabled tools to scale results. Collaborative cross-functional leadership is essential.