CRO Specialist: Experiments & Insights

Experimentation Jobs; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Byte&Kite, a digital marketing agency, seeks a Conversion Rate Optimization Specialist to drive measurable improvements through experimentation and user insights.

You will analyze website and landing page performance, using analytics, heatmaps, session recordings and user data to identify friction points, develop hypotheses and prioritised testing plans, and manage A/B and multivariate tests end-to-end.

Qualifications

• Experience in CRO, digital analytics, and testing processes.

Responsibilities

• Analyze website and landing page performance to identify conversion opportunities.
• Use analytics, heatmaps, session recordings and user behaviour data to identify friction points.
• Develop hypotheses and prioritised testing plans based on evidence while managing A/B and multivariate tests end-to-end.

Job description

Byte&Kite, a digital marketing agency, seeks a Conversion Rate Optimization Specialist to drive measurable improvements through experimentation and user insights.

You will analyze website and landing page performance, using analytics, heatmaps, session recordings and user data to identify friction points, develop hypotheses and prioritised testing plans, and manage A/B and multivariate tests end-to-end.