Growth-Driven Digital Optimization Lead (CRO & Analytics)

Octus; New York (NY); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Health benefits

401k matching

PTO

Generous parental leave

Gym subsidies

Education reimbursement

Recognition programs

Job summary

Octus is a leading global provider of credit intelligence, data, and analytics. The Digital Optimization Lead will build and evolve Octus’ website optimization program, driving experimentation, personalization and marketing technology to improve engagement and pipeline contributions.

The role partners with the Digital Marketing team to identify opportunities, develop hypotheses, and run a continuous program of testing that enhances the digital customer experience.

Qualifications

• 4–6 years of experience in digital optimization, CRO, analytics in a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders across Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.

Responsibilities

• Build and evolve the Octus.com website optimization program with a prioritized backlog of experimentation and personalization initiatives.
• Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
• Translate insights into actionable recommendations and drive approved initiatives through execution.
• Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
• Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.

Skills

CRO

A/B testing

Google Analytics 4

Marketing automation

Lead capture

AI in marketing

Tools

Google Tag Manager

VWO

Optimizely

Adobe Target

Salesforce Marketing Cloud

Job description

Octus is a leading global provider of credit intelligence, data, and analytics. The Digital Optimization Lead will build and evolve Octus’ website optimization program, driving experimentation, personalization and marketing technology to improve engagement and pipeline contributions.

The role partners with the Digital Marketing team to identify opportunities, develop hypotheses, and run a continuous program of testing that enhances the digital customer experience.