Digital Marketing Manager

Yield Solutions Group; Denver, Northern (CO, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Yield Solutions Group is seeking a Digital Marketing Manager who blends marketing and web technology to own the performance of our digital traffic ecosystem. You will analyze analytics, run structured experiments, and work hands-on with pages, forms, and UX to optimize visitor conversion.

The ideal candidate is comfortable presenting a testing roadmap to Leadership and collaborating with developers and designers to scope changes.

Qualifications

• CRO methodology with hypothesis formation and statistics.
• Hands-on experience with A/B testing platforms (VWO required; others ok).
• Experience with CMS/page builders, especially Webflow; WordPress/HubSpot a plus.
• Proficiency with GA4, GTM, and heatmap/recording tools.
• Strong analytical skills and SQL/spreadsheets for data validation.
• Excellent communication and ability to present data-driven recommendations.
• Project management skills to run multiple concurrent experiments.

Responsibilities

• Own end-to-end CRO program: build testing roadmap and prioritize opportunities.
• Analyze user behavior with GA4, VWO, heatmaps, and funnel reports.
• Build and optimize landing pages using CMS/page builders (Webflow) and HTML/CSS/JS.
• Collaborate with engineering and design to scope and QA website changes.
• Monitor site performance metrics and advocate for fixes impacting conversion.
• Manage tagging, attribution, and tracking for clean data.

Skills

CRO methodology

A/B testing

Webflow

GA4 & GTM

Heatmaps & session recordings

Data analysis

Clear communication

Project management

Tools

Webflow CMS

GA4

Google Tag Manager

Hotjar/Clarity

Job description

Salary Range: $85,000.00 To $120,000.00 Annually

About the Role

We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology. This isn't a traditional campaigns-and-content role — you'll own the performance of our ecosystem of digital traffic. You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers.

The ideal candidate is equally comfortable presenting a testing roadmap to Leadership. You understand site speed, UX friction, and front-end implementation well enough to scope changes accurately and collaborate closely with developers and designers.

What You'll Do:

• Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties
• Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities
• Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS
• Partner with engineering and design to scope, spec, and QA website changes and experiments
• Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion
• Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data
• Translate test results and analytics into clear recommendations and reporting for stakeholders
• Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy
• Stay current on CRO best practices, web performance standards, and emerging web technologies

Skills:

• Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design
• Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus
• Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus
• Proficient in GA4, Google Tag Manager, and heatmap/session-recording tools (Hotjar, Microsoft Clarity, etc.)
• Strong analytical skills — comfortable working in spreadsheets/SQL to validate results
• Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders
• Project management skills to run multiple concurrent experiments and web projects

Experience:

• 3–5+ years in digital marketing, growth marketing, or web optimization roles
• Proven track record running CRO programs with measurable lift in conversion metrics
• Experience working directly with web pages/CMS platforms, ideally Webflow
• Experience collaborating cross-functionally with engineering, design, and analytics teams
• Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools
• Bonus: experience in consumer lending or financial services

Nice to Have:

• Familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams
• Experience with server-side or first-party tracking implementations
• Certifications in CRO, GA4, or relevant platforms