Digital Marketing Manager — CRO & Web Optimization

Yield Solutions Group; Denver, Northern (CO, KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Yield Solutions Group is seeking a Digital Marketing Manager who blends marketing and web technology to own the performance of our digital traffic ecosystem. You will analyze analytics, run structured experiments, and work hands-on with pages, forms, and UX to optimize visitor conversion.

The ideal candidate is comfortable presenting a testing roadmap to Leadership and collaborating with developers and designers to scope changes.

Qualifications

• CRO methodology with hypothesis formation and statistics.
• Hands-on experience with A/B testing platforms (VWO required; others ok).
• Experience with CMS/page builders, especially Webflow; WordPress/HubSpot a plus.
• Proficiency with GA4, GTM, and heatmap/recording tools.
• Strong analytical skills and SQL/spreadsheets for data validation.
• Excellent communication and ability to present data-driven recommendations.
• Project management skills to run multiple concurrent experiments.

Responsibilities

• Own end-to-end CRO program: build testing roadmap and prioritize opportunities.
• Analyze user behavior with GA4, VWO, heatmaps, and funnel reports.
• Build and optimize landing pages using CMS/page builders (Webflow) and HTML/CSS/JS.
• Collaborate with engineering and design to scope and QA website changes.
• Monitor site performance metrics and advocate for fixes impacting conversion.
• Manage tagging, attribution, and tracking for clean data.

Skills

CRO methodology

A/B testing

Webflow

GA4 & GTM

Heatmaps & session recordings

Data analysis

Clear communication

Project management

Tools

Webflow CMS

GA4

Google Tag Manager

Hotjar/Clarity

Job description

Yield Solutions Group is seeking a Digital Marketing Manager who blends marketing and web technology to own the performance of our digital traffic ecosystem. You will analyze analytics, run structured experiments, and work hands-on with pages, forms, and UX to optimize visitor conversion.

The ideal candidate is comfortable presenting a testing roadmap to Leadership and collaborating with developers and designers to scope changes.