Digital Content Strategy Lead

Wellstar Health Systems

Marietta (GA)

On-site

USD 85,000 - 120,000

Full time

11 days ago

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Job summary

Wellstar Health System in Georgia is seeking a Digital Content Manager to lead a consumer-first, SEO-focused content strategy across our digital ecosystem. You will map content priorities, collaborate with service lines, and ensure brand consistency across websites and apps.

As a data-driven collaborator, you will optimize user journeys, work with analytics to inform decisions, and help evolve content standards while partnering with the broader digital experience team to elevate patient and

Qualifications

Bachelor's degree in communications, marketing, or related field.
Minimum 5 years in digital content management; healthcare preferred.
Minimum 3 years in leadership or supervisory roles, preferably in healthcare or corporate settings.
Experience with content management systems (Sitecore, WordPress) and analytics tools (GA, Adobe Analytics).
Strong knowledge of SEO/UX writing and digital/multimedia storytelling and production.
Excellent project management and collaboration skills.

Responsibilities

Lead consumer-first, SEO-focused content strategy for digital experiences.
Develop annual content calendar aligned with organizational needs.
Map content priorities across channels and ensure brand consistency.
Collaborate with cross-functional teams and provide training on content strategies.
Monitor digital performance metrics and recommend UX improvements.
Support CMS updates and content lifecycle management.