Healthcare Digital Content Strategist

1000 Wellstar Health System, Inc.; Parkway Place (AR); On-site; USD 85,000 - 110,000; Full time

Job summary

Wellstar Health System in Georgia is hiring a Digital Content Manager to plan and execute a consumer-first content strategy across digital properties. You will map content priorities, ensure brand consistency, and collaborate with marketing service lines to align with the overall digital strategy.

The role requires strong writing, project management, and the ability to lead a creative team, leveraging CMS, SEO, and analytics tools to optimize patient and consumer journeys.

Qualifications

• Minimum 5 years in digital content management.
• Minimum 3 years in leadership or supervisory roles.
• Experience in healthcare or related industry preferred.

Responsibilities

• Lead development, maintenance, and execution of a consumer-first, SEO-focused content strategy.
• Collaborate with service line marketing to develop an annual content calendar.
• Define and evolve content strategies that support user journeys and brand positioning.
• Coordinate with creative services for timely content execution.
• Integrate website/app content strategies with the annual marketing plan.
• Partner with stakeholders to maximize content creation and utilization.
• Provide training and guidance on content strategies and best practices.
• QA testing to address issues in consumer journey pathways.
• Assist with CMS updates to keep platforms current.
• Monitor digital performance metrics and recommend improvements.
• Develop and deploy a content strategy framework and lifecycle.

Skills

Sitecore

WordPress

Salesforce MC

Google Analytics

Adobe Analytics

SEO/SEM

UX writing

Digital storytelling

Project management

Wrike

Asana

Trello

Adobe Creative Suite

Microsoft Office

Team collaboration

Education

Bachelor's in Communications / Digital Marketing

Tools

Sitecore CMS

WordPress

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Job description

Wellstar Health System in Georgia is hiring a Digital Content Manager to plan and execute a consumer-first content strategy across digital properties. You will map content priorities, ensure brand consistency, and collaborate with marketing service lines to align with the overall digital strategy.

The role requires strong writing, project management, and the ability to lead a creative team, leveraging CMS, SEO, and analytics tools to optimize patient and consumer journeys.