Digital Content Architect

Advocate Health; Milwaukee (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Advocate Health is seeking a Digital Content Specialist to write high-quality content for our health system’s stories across websites, blogs, campaigns and digital products. You will ensure a consistent voice and message across channels, working closely with the content team and the Digital Experience group.

You’ll research and edit content optimized for SEO and user experience, support content calendars and messaging maps, and help with large website migrations while maintaining brand standards.

Qualifications

• Bachelor's degree in Marketing or related field or in Public Relations or related field.
• Typically 2 years of digital marketing, digital copywriting, journalism or public affairs experience.
• Experience producing high-quality content for multiple platforms and channels.

Responsibilities

• Serve as digital content expert while partnering with the Digital Experience team.
• Research, interview, write, and edit content optimized for SEO, AEO, and UX for 30+ websites and other digital platforms.
• Create and edit content to support messaging maps and a division-wide content calendar.
• Ensure content is on-brand and consistent in style, tone, and channel optimization.
• Assist with large website migrations, auditing and content optimization; edit webpages in CMS.

Skills

SEO & AEO

Content writing

Storytelling

AP Style

CMS Sitecore

Digital marketing

Public relations

Education

Bachelor's Degree in Marketing or related field

Bachelor's Degree in Public Relations or related field

Tools

Sitecore

Job description

Advocate Health is seeking a Digital Content Specialist to write high-quality content for our health system’s stories across websites, blogs, campaigns and digital products. You will ensure a consistent voice and message across channels, working closely with the content team and the Digital Experience group.

You’ll research and edit content optimized for SEO and user experience, support content calendars and messaging maps, and help with large website migrations while maintaining brand standards.