Digital Content Strategy Manager

Wellstar Health Systems; Marietta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Wellstar Health System in Georgia is seeking a Digital Content Manager to lead a consumer-first, SEO-focused content strategy across our digital ecosystem. You will map content priorities, collaborate with service lines, and ensure brand consistency across websites and apps.

As a data-driven collaborator, you will optimize user journeys, work with analytics to inform decisions, and help evolve content standards while partnering with the broader digital experience team to elevate patient and

Qualifications

• Bachelor's degree in communications, marketing, or related field.
• Minimum 5 years in digital content management; healthcare preferred.
• Minimum 3 years in leadership or supervisory roles, preferably in healthcare or corporate settings.
• Experience with content management systems (Sitecore, WordPress) and analytics tools (GA, Adobe Analytics).
• Strong knowledge of SEO/UX writing and digital/multimedia storytelling and production.
• Excellent project management and collaboration skills.

Responsibilities

• Lead consumer-first, SEO-focused content strategy for digital experiences.
• Develop annual content calendar aligned with organizational needs.
• Map content priorities across channels and ensure brand consistency.
• Collaborate with cross-functional teams and provide training on content strategies.
• Monitor digital performance metrics and recommend UX improvements.
• Support CMS updates and content lifecycle management.

Skills

Content strategy

SEO/SEM

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's in Communications/Marketing/Related Field

Bachelor's in Digital Communications/Media/Multimedia

Bachelor's in Marketing/Related Field

Tools

Sitecore

WordPress

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Wrike/Asana/Trello

Job description

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful: to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

Job Summary

At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve. As we continue to grow, our Brand and Marketing Team is seeking a collaborative and detail-oriented Digital Content Manager to support the strategic vision of our digital ecosystem. Reporting to the Director of Digital Experience, this role is responsible for strategically planning content across the digital ecosystem to support the continuous evolution of our digital properties. This individual will identify content gaps and leverage internal functions to effectively map content priorities across channels, ensuring brand consistency, and aligning focus with consumer experience. The ideal candidate will be a data-driven decision-maker with the ability to collaborate across teams in pursuit of digital excellence. Passionate about creating consumer-centric journeys, the Digital Content Manager will play a key role in enhancing how our customers interact with digital healthcare platforms. With a responsibility for planning, creating and delivering a tailored, multi-layered content strategy, this role will contribute to transforming digital content into meaningful journeys that account for the needs and expectations of every user. To achieve this, this role will collaborate closely with marketing service lines and the broader digital experience team to ensure alignment with a digital strategy that reinforces the brand and elevates the customer experience across our digital platforms.

Core Responsibilities and Essential Functions

Content Strategy and Execution

• Lead the development, maintenance, and execution of a consumer-first, SEO-focused content strategy to support digital experience.
• Collaborate with service line marketing team to develop an annual content calendar in alignment with key organizational needs.
• Develop, define and evolve content strategies that support user journeys and brand positioning.
• Engage the creative services team to carry out the timely execution of content strategy deliverables
• Integrate website and app content strategies with the annual marketing plan, ensuring alignment with broader brand objectives and service line marketing campaigns.

Collaboration and Stakeholder Engagement

• Partner with internal, cross-departmental stakeholders to maximize efficacy in content creation and content utilization across the digital ecosystem.
• Provide training and guidance to team members and stakeholders on content strategies, processes, and best practices
• Collaborate with marketing leadership and service line marketing teams to integrate campaigns and promotions into digital content while adhering to established standards and protocols.

Platform Management and Optimization

• Partner in the monitoring of digital performance metrics and provide actionable recommendations to improve user experience and engagement.
• Conduct regular quality assurance (QA) testing to identify and address issues related to consumer journey pathways through a content lens.
• Support the integration of personalization tools into digital platforms to enhance the user journey.
• Help manage content updates within the CMS to ensure platforms remain up to date.

Development of Standards and Protocols

• Work with the digital experience team to enforce digital standards, guidelines, and best practices for website and app content, functionality, and performance.
• Develop and deploy a content strategy framework that helps internal teams audit and understand value of content types.
• Outline content lifecycle to support a deprecation and revitalization strategy across owned digital platforms.

Analytics and Reporting

• Utilize key performance indicators (KPIs) to monitor content performance and inform iterative improvements in strategy and execution.
• Help identify trends and opportunities for continuous improvement based on data analysis and user feedback.

Research and Development/Tactical Partnership Identification

• Serve as an internal CX thought leader to help identify trends and innovative technologies, evolve best practices, review competitor activity, and uncover opportunities that help drive conversion, loyalty, and advocacy behaviors.
• Evaluate competitors and research new approaches and tools that create best-in-class CX for patients and consumers.

Other Duties

• Performs other duties as assigned

Compliance

• Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Required Minimum Education

• Bachelors Communications Studies/Speech Communication and Rhetoric-Preferred
• Bachelors Digital Communications and Media/Multimedia-Preferred
• Bachelors Marketing-Preferred
• Bachelors Other / Related Field

5 years additional - Additional years of relevant work experience and/or other specialized training can be used in lieu of minimum education requirement.

Required Minimum License(s) and Certification(s)

All certifications are required upon hire unless otherwise stated.

Required Minimum Experience

Minimum 5 years in digital content management, preferably in healthcare or a related industry.

RequiredMinimum 3 years in leadership or supervisory capacity, preferably in a healthcare, corporate, or agency setting Preferred

Required Minimum Skills

• Demonstrated expertise in content management systems (e.g., Sitecore, WordPress), email platforms (e.g., Salesforce Marketing Cloud), and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong knowledge of SEO/SEM principles, UX writing, and digital/multimedia storytelling and production.
• Excellent project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Ability to work collaboratively and transparently with a diverse team.
• Proficiency with Adobe Creative Suite, Microsoft Office, and collaboration tools such as Wrike, Asana or Trello.
• Possesses critical thinking and analytical skills.

Join us and discover the support to do more meaningful work-and enjoy a more rewarding life. Connect with the most integrated health system in Georgia, and start a future that gives you more.