Remote Digital Content Strategist (SEO & CMS)

Advocate Health; El Paso (TX); Remote; USD 64,000 - 96,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Educational assistance

Job summary

Advocate Health is seeking a Digital Content Specialist to craft high-quality, SEO-friendly content across websites, blogs, emails, and campaigns. You will work with the Digital Experience team to maintain a consistent voice and effective messaging across channels.

The role requires a Bachelor’s degree in Marketing or PR and about 2+ years in digital marketing or content writing, with demonstrated storytelling and CMS experience (Sitecore).

Qualifications

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels.
• Proven experience producing high-quality website content in a fast-paced environment.
• Strong written and oral communications.
• Strong organizational skills.
• Storytelling capabilities.
• Problem-solving skills.

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team.
• Research, conduct interviews, write and edit content for multiple platforms including 30+ websites, blogs, emails and campaigns.
• Implement the enterprise-wide health and wellness content strategy.
• Create and edit content to support messaging maps and content calendars.
• Ensure content is on-brand and optimized for channels.

Skills

SEO

AEO

Content creation

Written communications

Storytelling

Project coordination

Education

Bachelor's degree in Marketing or related field

Bachelor's degree in Public Relations or related field

Tools

Sitecore

Job description

Advocate Health is seeking a Digital Content Specialist to craft high-quality, SEO-friendly content across websites, blogs, emails, and campaigns. You will work with the Digital Experience team to maintain a consistent voice and effective messaging across channels.

The role requires a Bachelor’s degree in Marketing or PR and about 2+ years in digital marketing or content writing, with demonstrated storytelling and CMS experience (Sitecore).