CRM Strategy & Patient Engagement Lead

1000 Wellstar Health System, Inc.; Parkway Place (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

Wellstar Health System, Inc. is seeking a CRM Manager to lead strategy, execution and optimization of our CRM capabilities across the patient journey.

You will collaborate with Marketing, Digital Experience, IT and Analytics to deliver personalized, data-driven experiences that support growth and improve engagement. This role oversees audience segmentation, journey orchestration and multi-channel campaigns (email, SMS, apps) while ensuring privacy and regulatory compliance within an integrated

Qualifications

• CRM strategy and lifecycle marketing experience
• Knowledge of healthcare privacy regulations
• Experience with multi-channel campaigns (email, SMS, mobile apps)

Responsibilities

• Develop and execute CRM strategy aligned with growth and engagement objectives.
• Establish CRM standards, governance across digital channels.
• Identify opportunities to improve patient acquisition, retention and loyalty.
• Partner with the Director of Digital Experience to define CRM roadmaps, priorities and success metrics.
• Lead design, implementation and optimization of multi-channel campaigns across touchpoints.

Job description

Wellstar Health System, Inc. is seeking a CRM Manager to lead strategy, execution and optimization of our CRM capabilities across the patient journey.

You will collaborate with Marketing, Digital Experience, IT and Analytics to deliver personalized, data-driven experiences that support growth and improve engagement. This role oversees audience segmentation, journey orchestration and multi-channel campaigns (email, SMS, apps) while ensuring privacy and regulatory compliance within an integrated