Digital Content & AI Visibility Lead

Flowers Foods; East Windsor Hill (CT); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Job summary

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead digital content across brand websites, retailer platforms, and digital shelf, including AI visibility initiatives. This role owns content standards, SEO/AEO, and collaboration with brand, ecommerce, technology, regulatory, legal, and agency teams to deliver high-performing content.

You will translate insights into actionable recommendations and executive-ready reporting, driving discoverability, engagement, and conversion.

Qualifications

• Experience leading digital marketing initiatives across brand websites and retailer platforms.
• Strong knowledge of SEO fundamentals, AI visibility, and content optimization.
• Proven ability to manage agency/vendor relationships and influence cross-functional stakeholders without direct authority.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy with roadmaps and performance reporting.
• Defines digital content standards including copy, metadata, and enhanced content for retailers and brands.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital shelf

Website optimization

CPG experience

Education

Bachelor’s degree in marketing

Job description

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead digital content across brand websites, retailer platforms, and digital shelf, including AI visibility initiatives. This role owns content standards, SEO/AEO, and collaboration with brand, ecommerce, technology, regulatory, legal, and agency teams to deliver high-performing content.

You will translate insights into actionable recommendations and executive-ready reporting, driving discoverability, engagement, and conversion.