Digital Content & Growth Marketing Lead

rbw; West Lafayette, New York (IN, NY); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health/Dental/Vision Insurance

Unlimited PTO

Birthday Off

Wellness days

EAP

Floating holiday

Parental leave (12 weeks)

Job summary

RBW, a contemporary lighting design and manufacturing studio, seeks a Digital Content Manager to create, plan, distribute, and optimize digital content across RBW.com, social media, and newsletters. You will align assets with marketing objectives to enhance brand awareness, support lead generation, and increase loyalty and retention.

You will drive qualified leads, web traffic, web sales, and engagement throughout the sales funnel, while managing product data, campaigns, and SEO.

Qualifications

• 5+ years in decorative lighting or related A&D industry.
• Strong business acumen and marketing deadline discipline.
• Experience with design/creative software (Photoshop, Adobe Suite).
• Proficiency with Klaviyo or similar email marketing platform.
• Experience deploying content on social media (LinkedIn, Instagram).
• Familiarity with CMS platforms (Magento, Sanity).
• Proficient in Google Workspace; strong organization.

Responsibilities

• Create, plan, distribute, and optimize digital content across RBW.com, social, and newsletters.
• Align digital assets with marketing objectives to boost brand awareness and leads.
• Drive traffic, web sales, and engagement across the sales funnel.
• Manage website product information updates (production times, pricing, lumen output).
• Develop newsletters and social posts; support SEO on RBW.com.
• Educate the market on new collections and campaigns to drive legacy sales.
• Support launches of new brands distributed by RBW and submit industry awards.
• Audit RBW.com data for consistency; analyze customer behavior for content improvements.
• Optimize Klaviyo flows and RBW.com trade experience for growth.

Skills

5+ years in decorative lighting or A&D

Strong business acumen

Time management

Independent worker

Marketing deadline discipline

Content strategy

Analytical mindset

Education

Bachelor’s degree or equivalent

Tools

Photoshop

Adobe Creative Suite

Klaviyo

Magento

Sanity

Google Workspace

LinkedIn

Instagram

Job description

RBW, a contemporary lighting design and manufacturing studio, seeks a Digital Content Manager to create, plan, distribute, and optimize digital content across RBW.com, social media, and newsletters. You will align assets with marketing objectives to enhance brand awareness, support lead generation, and increase loyalty and retention.

You will drive qualified leads, web traffic, web sales, and engagement throughout the sales funnel, while managing product data, campaigns, and SEO.