Growth-Driven Digital Marketing Manager

BCC Software; City of Rochester (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

BCC Software in Rochester, NY is seeking a Digital Marketing Manager to lead the transformation of our marketing strategy and drive engagement. You will develop and execute a cutting-edge digital approach, leveraging data, automation, and content to expand our customer base and generate new business opportunities.

You will have the autonomy to create and implement marketing initiatives, introduce new technologies, and enhance our digital presence, all while collaborating with leadership and key

Qualifications

• 5+ years of experience in digital marketing, growth marketing, or marketing strategy.
• Experience with ClickDimensions is a plus.
• Strong expertise in SEO, PPC, content marketing, marketing automation, and analytics tools.

Responsibilities

• Develop & lead Digital Strategy – design and execute a comprehensive digital marketing roadmap.
• Optimize Marketing Systems – oversee CRM integration to streamline marketing automation.
• SEO & Performance Marketing – manage SEO, PPC, social media, and email marketing.
• Content & Brand Development – build content strategy across blogs, videos, social media, thought leadership.
• Data‑Driven Decision Making – analyze metrics to optimize ROI.
• Marketing Transformation – identify opportunities and lead a digital‑first transition.
• Cross‑Functional Collaboration – align with sales, product, and leadership.
• Continuous Growth & Innovation – stay ahead of digital marketing trends.

Skills

Digital marketing

Growth marketing

Data-driven strategy

Analytics tools

Content marketing

Marketing automation

Tools

ClickDimensions

Microsoft CRM

Google Analytics

Job description

BCC Software in Rochester, NY is seeking a Digital Marketing Manager to lead the transformation of our marketing strategy and drive engagement. You will develop and execute a cutting-edge digital approach, leveraging data, automation, and content to expand our customer base and generate new business opportunities.

You will have the autonomy to create and implement marketing initiatives, introduce new technologies, and enhance our digital presence, all while collaborating with leadership and key