Digital Marketing Lead — Growth & ROI Architect

The Security Centre Limited; Marietta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

The Security Centre Limited is seeking a Marketing Manager to lead our marketing initiatives and drive brand growth across digital channels. You will develop and execute integrated strategies, enhance our online presence, boost engagement, and increase sales performance in a fast-paced environment.

You will manage paid campaigns, SEO/SEM, content creation, and analytics, collaborating with cross-functional teams to deliver measurable results and amplify our brand visibility.

Qualifications

• Proven experience in digital marketing across SEM, SEO, social media and web analytics.
• Strong technical proficiency with Google Ads, Analytics, GTM, HTML/CSS/JS and WordPress.
• Creative content creation skills and ability to produce engaging digital assets.
• Ability to manage multiple campaigns with attention to detail and deadlines.
• Analytical mindset with performance marketing experience and strong reporting.

Responsibilities

• Develop and implement integrated marketing plans across digital channels including social media, email, SEM and paid campaigns.
• Manage and optimize paid advertising campaigns on Google Ads, Facebook Ads and other platforms to maximize ROI.
• Conduct keyword research and apply SEO to improve organic rankings and visibility.
• Oversee website management with WordPress and keep content SEO-friendly and current.
• Use Google Analytics and marketing automation to monitor performance and derive insights.
• Coordinate content creation with designers (Adobe Photoshop/Creative Suite) to produce digital assets.
• Implement conversion optimization by analyzing user behavior and refining landing pages and funnels.
• Track KPIs and prepare reports on web analytics, campaigns, and overall marketing effectiveness.

Skills

Digital marketing

SEM

SEO

Web analytics

Content creation

Email marketing

Campaign management

Analytics tools

Tools

Google Ads

Google Analytics

Google Tag Manager

HTML

CSS

JavaScript

WordPress

Adobe Photoshop

Adobe Creative Suite

Job description

The Security Centre Limited is seeking a Marketing Manager to lead our marketing initiatives and drive brand growth across digital channels. You will develop and execute integrated strategies, enhance our online presence, boost engagement, and increase sales performance in a fast-paced environment.

You will manage paid campaigns, SEO/SEM, content creation, and analytics, collaborating with cross-functional teams to deliver measurable results and amplify our brand visibility.