Digital Content Strategist for Lighting & Design

RBW; City of Kingston (NY); Vor Ort; USD 80.000 - 95.000; Vollzeit

Benefits dieser Stelle

Health Insurance

Unlimited PTO

Birthday Off

Wellness days

EAP

Zusammenfassung

RBW is a contemporary lighting design and manufacturing studio in Kingston, NY seeking a Digital Content Manager to plan, create, and optimize digital content across RBW.com, social media, and newsletters. You will align digital assets with marketing objectives to drive brand awareness, support lead generation, and increase loyalty and retention.

You will manage product data updates, develop newsletters and campaigns, support SEO, and drive engagement across RBW’s channels.

Qualifikationen

• 5+ years of experience in the decorative lighting or related A&D industry.
• Strong business acumen.
• Proficiency in Photoshop or Adobe suite to edit and leverage existing digital templates.
• Proficiency using Klaviyo or similar push marketing platform.
• Proficiency using a website Content Management System (e.g. Magento, Sanity).
• Strong organizational and project planning skills.
• Ability to work independently, manage time effectively, and prioritize tasks to meet marketing deadlines.

Aufgaben

• Manage website master database for product information updates (production times, pricing, lumen output).
• Create and develop newsletters and social posts.
• Create blog content and support SEO on RBW.com.
• Educate the market about new collections while developing campaigns that drive sales of legacy collections.
• Support launch and growth of new brands distributed by RBW.
• Create and submit industry award applications.

Kenntnisse

Experience in decorative lighting

Business acumen

Adobe Creative Suite proficiency

Klaviyo proficiency

CMS familiarity (Magento, Sanity)

Organizational & project planning

Independent work & deadline management

Tools

Adobe Photoshop

Klaviyo

Magento

Sanity CMS

Jobbeschreibung

RBW is a contemporary lighting design and manufacturing studio in Kingston, NY seeking a Digital Content Manager to plan, create, and optimize digital content across RBW.com, social media, and newsletters. You will align digital assets with marketing objectives to drive brand awareness, support lead generation, and increase loyalty and retention.

You will manage product data updates, develop newsletters and campaigns, support SEO, and drive engagement across RBW’s channels.