Digital Content Manager

rbw; West Lafayette, New York (IN, NY); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health/Dental/Vision Insurance

Unlimited PTO

Birthday Off

Wellness days

EAP

Floating holiday

Parental leave (12 weeks)

Job summary

RBW, a contemporary lighting design and manufacturing studio, seeks a Digital Content Manager to create, plan, distribute, and optimize digital content across RBW.com, social media, and newsletters. You will align assets with marketing objectives to enhance brand awareness, support lead generation, and increase loyalty and retention.

You will drive qualified leads, web traffic, web sales, and engagement throughout the sales funnel, while managing product data, campaigns, and SEO.

Qualifications

• 5+ years in decorative lighting or related A&D industry.
• Strong business acumen and marketing deadline discipline.
• Experience with design/creative software (Photoshop, Adobe Suite).
• Proficiency with Klaviyo or similar email marketing platform.
• Experience deploying content on social media (LinkedIn, Instagram).
• Familiarity with CMS platforms (Magento, Sanity).
• Proficient in Google Workspace; strong organization.

Responsibilities

• Create, plan, distribute, and optimize digital content across RBW.com, social, and newsletters.
• Align digital assets with marketing objectives to boost brand awareness and leads.
• Drive traffic, web sales, and engagement across the sales funnel.
• Manage website product information updates (production times, pricing, lumen output).
• Develop newsletters and social posts; support SEO on RBW.com.
• Educate the market on new collections and campaigns to drive legacy sales.
• Support launches of new brands distributed by RBW and submit industry awards.
• Audit RBW.com data for consistency; analyze customer behavior for content improvements.
• Optimize Klaviyo flows and RBW.com trade experience for growth.

Skills

5+ years in decorative lighting or A&D

Strong business acumen

Time management

Independent worker

Marketing deadline discipline

Content strategy

Analytical mindset

Education

Bachelor’s degree or equivalent

Tools

Photoshop

Adobe Creative Suite

Klaviyo

Magento

Sanity

Google Workspace

LinkedIn

Instagram

Job description

About RBW

RBW is a contemporary lighting design and manufacturing studio leading the industry in LED fixtures for hospitality and workplace. Our purpose is to realize the unlimited potential of lighting. Through a collaborative process of exploration, discovery, and improvement with our customers and partners, we craft thoughtful light fixtures. We believe in the power of light to create atmosphere.

What success looks like

As the Digital Content Manager, you will be responsible for creating, planning, distributing, and optimizing digital content across RBW.com, social media, and newsletter media. You will align digital assets with marketing objectives to enhance brand awareness, support lead generation, and increase loyalty and retention. You will help drive qualified leads, web traffic, web sales, increase interactions on site, and drive engagement throughout the sales and marketing funnel. Ultimately, this will lead to increased revenue across RBW’s sales channels.

Key Responsibilities

• Accountable for RBW.com sales quota
• Support third party web sales
• Responsible for website master database for product information updates (e.g., production times, pricing, lumen output, etc.)
• Create and develop consistent newsletters and social posts
• Create blog content and support SEO on RBW.com
• Educate the market about new collections while developing campaigns that drive sales of legacy collections
• Support launch and growth of new brands distributed by RBW
• Create and submit industry award applications
• Audit and manage data on RBW.com to ensure consistency
• Conduct customer analytics on RBW.com to identify areas for website content improvementAccountable for engagement and growth in RBW’s trade customer segment. This will include optimizing Klaviyo flows and the RBW.com trade customer experience
• Accountable for KPIs across our platforms, including social engagement, web sales, and website conversion
• Write briefs for internal and external teams who will support you with creation of imagery and graphics needed for your content
• Utilize agentic AI to solve customer needs and drive efficiencies in marketing campaign deployment and content creation
• And, because no role at RBW is ever fully contained to a list, you may also be asked to take on other responsibilities that support the team, the work, and our shared goals

Skills, knowledge and expertise

• 5+ years of experience in the decorative lighting or related A&D industry
• Strong business acumen
• Proficiency in using graphic design software, such as Photoshop or Adobe suite, to edit and leverage existing digital templates
• Proficient using Klaviyo or similar push marketing platform
• Proficient deploying content on social media platforms (e.g. LinkedIn, Instagram)
• Proficiency using a website Content Management System (e.g. Magento, Sanity)
• Proficiency using Google Workspace
• Strong organizational and project planning skills
• Ability to work independently, manage time effectively, and prioritize tasks to meet marketing deadlines

Preferred Qualifications

• Extensive experience with the customer funnel in commercial and hospitality lighting
• History driving growth within a small business
• Track record managing multiple digital platforms at once

RBW Benefits Package

As a full-time employee you will be able to participate in our benefit package outlined below. You’ll also have access to awesome perks such as an on-site Fitness Space in our Kingston Factory, fully-stocked snacks and beverage options, great colleagues, and an open, collaborative team environment.

• Health/Dental/Vision Insurance: effective 1st of the month following hire date; low cost premium options
• Flexible Spending Account (FSA) & Health Savings Account (HSA) options
• Unlimited PTO
• Your Birthday Off
• 5 Wellness days each year
• Employee Assistance Program (EAP)
• Floating holiday
• RBW Holidays: New Year's Day, Martin Luther King Day, Presidents’ Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day & Friday after Thanksgiving, Christmas Day, & additional Christmas Holiday (Christmas Eve, Boxing Day - varies year to year)
• Prorated 12-week paid parental leave
• Adoption Assistance
• 401(k) - 3% company contribution after the first year of employment, regardless of individual contribution
• Profit-Sharing - 5-year vesting (20% a year, qualifies after the first year of employment) Provided there is a strong and profitable year, the company gifts a portion of the profits to the employees in the form of a retirement contribution
• Pre-tax Commuter Benefit program
• Life/ADD insurance policy, with an option for voluntary additional coverage
• Employer-paid short-term disability coverage
• Monthly EV credit towards electric car charging on premises at Kingston Factory
• Generous Discount on RBW products

Compensation

$80,000 - $95,000 USD per year(Kingston, NY - Factory)