Digital Content & AI Visibility Lead

Flowers Foods; Oklahoma City (OK); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation and holidays

Job summary

Flowers Foods in the United States seeks a senior digital content strategist to lead the enterprise content strategy across brand websites, retailer platforms, and AI-powered search experiences.

You will drive SEO/AI visibility, manage agencies and content partners, and set standards for product copy, imagery, and metadata. Collaboration with brand teams ensures timely launches and strong performance.

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy or related fields; CP​G experience preferred.
• Strong KPI setting, performance analysis, and business recommendation skills.
• Knowledge of SEO fundamentals, content optimization, structured data, and analytics.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads Flowers Foods’ SEO, AEO, and AI Visibility strategy and execution with roadmaps and agency direction.
• Manages relationships with SEO/AEO agencies and content partners to improve discoverability and conversions.
• Defines and governs digital content standards, copywriting, imagery, and metadata across brands.
• Leads creation and optimization of new content and retailer-specific content to boost engagement.
• Owns website content workflows, prioritizes optimization, and collaborates with brand teams.
• Manages project plans and timelines for content launches, ensuring approvals and retailer requirements.
• Sets KPIs; analyzes performance with Profound and other tools to improve ranking and content quality.
• Monitors trends and translates opportunities into scalable standards and actions.
• Provides support to DAM+PIM specialist for content operations and updates.
• Owns ratings and reviews strategy, increasing volume and content quality.
• Complies with company policies and performs other duties as needed.

Skills

Digital marketing

SEO

Content strategy

Analytics

Project management

Education

Bachelor's degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Destini

Job description

Flowers Foods in the United States seeks a senior digital content strategist to lead the enterprise content strategy across brand websites, retailer platforms, and AI-powered search experiences.

You will drive SEO/AI visibility, manage agencies and content partners, and set standards for product copy, imagery, and metadata. Collaboration with brand teams ensures timely launches and strong performance.