Digital Content & AI Visibility Lead

Flowers Foods; Illinois; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental 

Job summary

Flowers Foods seeks an experienced digital content strategist to own enterprise content across brand sites, retailer platforms, digital shelf, and AI-powered search experiences. You will lead SEO, AEO, and AI visibility strategy, manage agency relationships, and govern content standards, imagery, and metadata.

The role drives creation and optimization of product content, manages content workflows with brand teams, and sets KPIs, leveraging Profound and Profitero to improve search rank and

Qualifications

• 7–10 years in digital marketing, ecommerce, or SEO
• Experience setting strategy, KPIs, and translating insights into business recommendations
• Strong knowledge of SEO fundamentals, content optimization, structured data & analytics
• Bachelor’s degree in marketing or related field; advanced SEO/analytics cert a plus

Responsibilities

• Owns enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI- powered search experiences
• Leads Flowers Foods’ SEO, AEO, and AI Visibility strategy and execution, including ownership of Profound, optimization roadmaps, agency direction, and performance reporting
• Manages relationships with SEO/AEO agencies, Profitero, Bazaarvoice, Destini, and other content, ratings and reviews, and digital shelf partners
• Defines and governs digital content standards, including product copy, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata
• Leads creation and optimization of new product content, enhanced content strategy, and retailer-specific content that improves discoverability, engagement, and conversion
• Own website content workflows and optimization priorities, partnering with brand teams to implement content, structural, and technical recommendations
• Own project plans and timelines for new content launches, ensuring approvals, dependencies, and retailer requirements are addressed
• Set digital content and AI Visibility KPIs; analyze performance using Profound, Profitero, and other tools; Lead digital shelf strategy and use analytics to improve search rank, content completeness, enhanced content coverage, image quality, and conversion
• Monitor digital content, retailer, SEO/AEO, and AI search trends and translate emerging opportunities into scalable standards and action plans
• Provide strategic oversight and support to the DAM+PIM Specialist responsible for content operations, syndication, DAM/PIM governance, and existing-content updates
• Own ratings and reviews strategy across Flowers Foods brands, partnering with internal teams and platform providers to increase review volume, improve content quality, monitor sentiment, and leverage consumer feedback to enhance discoverability, conversion, and brand performance
• Practice and comply with all Company policies and procedures (EEO, Harassment, Safety, Sarbanes Oxley, etc.)
• Perform other duties which are deemed by management to be an integral part of the job, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures

Skills

SEO

Content strategy

Digital marketing

Ecommerce

Project management

Analytics

Education

Bachelor’s degree in marketing

Tools

Profound

Profitero

Bazaarvoice

Destini

DAM/PIM

Job description

Flowers Foods seeks an experienced digital content strategist to own enterprise content across brand sites, retailer platforms, digital shelf, and AI-powered search experiences. You will lead SEO, AEO, and AI visibility strategy, manage agency relationships, and govern content standards, imagery, and metadata.

The role drives creation and optimization of product content, manages content workflows with brand teams, and sets KPIs, leveraging Profound and Profitero to improve search rank and