Digital Business Development Manager

Haworth, Inc; Holland (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401k match

Tuition reimbursement

Pet Insurance

Job summary

Haworth, Inc. in Holland, MI is seeking a Digital Business Development Manager to lead Haworth’s direct digital sales channel and a team of inside sales reps, driving SMB revenue and guiding customers from lead to order.

The role blends direct selling, team leadership, and cross-functional coordination with Customer Service, Operations, E-commerce, and Marketing to deliver a high-quality customer experience and scalable digital growth.

Qualifications

• Bachelor's degree required; 5+ years in sales/business development/inside sales/e-commerce revenue roles.
• 2+ years direct supervisory experience.
• Experience managing customer opportunities through full sales cycle and CRM tracking.

Responsibilities

• Own and achieve sales goals for Haworth's direct digital and e-commerce business.
• Manage full sales cycle: qualification, quoting, follow-up, closing, order coordination, post-delivery follow-up.
• Coach and develop inside sales reps; set expectations for activity, pipeline, and revenue.
• Build relationships with customers; understand needs and identify additional opportunities.
• Prioritize digital leads; ensure timely responses and accurate pipeline in CRM.
• Collaborate with Customer Service, Operations, E-commerce, Marketing to resolve issues and ensure positive experience.
• Analyze funnel and performance data to improve conversion and growth.
• Develop and improve sales processes, tools, and team practices.

Education

Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field

Tools

CRM tools

Job description

Job Title: Digital Business Development Manager

Posting Start Date: 11/6/26

Join the Future of Workspace Innovation at Haworth
Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture – we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.

We're looking for visionaries like you to help write the next chapter of our story.

We are currently looking for a Digital Business Development Manager to join our team!

The Digital Business Development Manager leads Haworth’s direct digital sales channel and a team of inside sales representatives focused on growing small and medium business revenue. This customer-facing leader is directly accountable for achieving individual and team sales goals while supporting customers throughout the entire sales process, from lead qualification and quoting through order completion and post-delivery follow-up.

This role combines direct selling, team leadership, and operational coordination. The Manager will work closely with Customer Service, Operations, E-commerce, Marketing, and other internal partners to resolve customer and order issues, maintain a high-quality customer experience, and support the continued growth of Haworth’s digital business.

Essential Functions

• Own and achieve individual and team sales goals for Haworth’s direct digital and e-commerce business.
• Manage the full customer sales cycle, including lead qualification, solution development, quoting, follow-up, closing, order coordination, and post-delivery follow-up.
• Lead, coach, and develop inside sales representatives, establishing clear expectations for sales activity, pipeline, conversion, and revenue performance.
• Build relationships with customers to understand business needs, recommend solutions, resolve concerns, and identify additional sales opportunities.
• Manage and prioritize digital sales leads, ensuring timely customer response, follow-up, and accurate pipeline management within CRM.
• Partner with Customer Service, Operations, E-commerce, Marketing, and other internal teams to resolve order issues and deliver a positive customer experience.
• Analyze sales funnel, customer, and performance data to identify opportunities and improve conversion, productivity, and revenue growth.
• Develop and continuously improve sales processes, tools, and team practices that support the growth and scalability of Haworth’s digital sales business.
• Must be able to perform all essential job functions with/without accommodation.
• Uses office automation, communication, software, and tools used in Haworth office environment.
• Performs other duties within scope as assigned.

Required Qualifications

• Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field.
• 5 years of related experience in sales, business development, inside sales, account management, e-commerce sales, or other customer-facing revenue-generating roles.
• 2 years direct supervisory experience
• Demonstrated experience carrying and achieving individual sales goals, revenue targets, or quotas.
• Experience managing customer opportunities throughout the sales cycle, including lead qualification, quoting, follow-up, and closing.
• Experience using CRM tools to manage leads, customer activity, pipeline, and sales performance.
• Applicants must possess an unrestricted right to work in the US to be eligible for this position.
• Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education
• Military Equivalency at www.mynextmove.org/vets/find/military

Preferred Qualifications

• Haworth experience.
• Commercial office furniture or commercial interiors experience.
• Experience leading remote inside sales or digital sales teams.
• Experience with e-commerce or digitally generated sales leads.

Design your future with Haworth
Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:

• 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
• Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
• 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.
• Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
• Tuition Reimbursement
• Pet Insurance

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.

We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.

Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth: Home Page

EEO / ADA Statement

As an EEOemployer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people.

Haworth's AAP programs are available for applicant review. Requests can be made to your Recruiter to review during regular business hours.

This organization participates in E-Verify Employment Eligibility Verification.

If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at (616)-393-1600.