Digital Business Development Manager

Haworth; Holland (MI); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

20 Days PTO

Health benefits

401k match

Disability & Life Insurance

Tuition reimbursement

Volunteer time off

Parental leave

Pet Insurance

Sustainability initiatives

Job summary

Haworth is seeking a Digital Business Development Manager to lead its direct digital and e-commerce sales channel. You will drive revenue growth, manage the sales cycle, and guide a team of inside sales representatives to meet targets.

You will collaborate across Customer Service, Operations, E-commerce, Marketing, and other partners to optimize processes and ensure an outstanding customer experience while scaling the digital business.

Qualifications

• Must demonstrate ability to meet and exceed sales goals.
• Experience managing opportunities through full sales cycle.
• Ability to lead and develop inside sales teams.

Responsibilities

• Own and achieve individual and team sales goals for direct digital and e-commerce.
• Manage full sales cycle: qualification, solution development, quoting, closing, and follow-up.
• Coach inside sales reps, set expectations for activity, pipeline, and revenue.
• Build relationships with customers to identify needs and upsell opportunities.
• Coordinate orders and resolve post-delivery issues with internal teams.

Skills

Sales targets

Lead qualification

Team leadership

CRM usage

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Sales/Communications

Associate's degree + 2 years experience or 4 years experience in lieu

Tools

CRM tools

Job description

Join the Future of Workspace Innovation at Haworth Are you ready to shape the future of how people work, live, and thrive? At Haworth, we're not just creating furniture - we're revolutionizing the way the world interacts with spaces. As a global pioneer in workspace design since 1948, we've been pushing boundaries and redefining possibilities for over seven decades.

We're looking for visionaries like you to help write the next chapter of our story.

Job Overview

We are currently looking for a Digital Business Development Manager to join our team!

The Digital Business Development Manager leads Haworth's direct digital sales channel and a team of inside sales representatives focused on growing small and medium business revenue. This customer-facing leader is directly accountable for achieving individual and team sales goals while supporting customers throughout the entire sales process, from lead qualification and quoting through order completion and post-delivery follow-up.

This role combines direct selling, team leadership, and operational coordination. The Manager will work closely with Customer Service, Operations, E-commerce, Marketing, and other internal partners to resolve customer and order issues, maintain a high-quality customer experience, and support the continued growth of Haworth's digital business.

Essential Functions

• Own and achieve individual and team sales goals for Haworth's direct digital and e-commerce business.
• Manage the full customer sales cycle, including lead qualification, solution development, quoting, follow-up, closing, order coordination, and post-delivery follow-up.
• Lead, coach, and develop inside sales representatives, establishing clear expectations for sales activity, pipeline, conversion, and revenue performance.
• Build relationships with customers to understand business needs, recommend solutions, resolve concerns, and identify additional sales opportunities.
• Manage and prioritize digital sales leads, ensuring timely customer response, follow-up, and accurate pipeline management within CRM.
• Partner with Customer Service, Operations, E-commerce, Marketing, and other internal teams to resolve order issues and deliver a positive customer experience.
• Analyze sales funnel, customer, and performance data to identify opportunities and improve conversion, productivity, and revenue growth.
• Develop and continuously improve sales processes, tools, and team practices that support the growth and scalability of Haworth's digital sales business.
• Must be able to perform all essential job functions with/without accommodation.
• Uses office automation, communication, software, and tools used in Haworth office environment.
• Performs other duties within scope as assigned.

Required Qualifications

• Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field.
• 5 years of related experience in sales, business development, inside sales, account management, e-commerce sales, or other customer-facing revenue-generating roles.
• 2 years direct supervisory experience
• Demonstrated experience carrying and achieving individual sales goals, revenue targets, or quotas.
• Experience managing customer opportunities throughout the sales cycle, including lead qualification, quoting, follow-up, and closing.
• Experience using CRM tools to manage leads, customer activity, pipeline, and sales performance.
• Applicants must possess an unrestricted right to work in the US to be eligible for this position.
• Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education
• Military Equivalency at www.mynextmove.org/vets/find/military

Preferred Qualifications

• Haworth experience.
• Commercial office furniture or commercial interiors experience.
• Experience leading remote inside sales or digital sales teams.
• Experience with e-commerce or digitally generated sales leads.

Design your future with Haworth

Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the‑art resources, collaborate with cross‑functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:

• 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.
• Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.
• 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.
• Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.
• Tuition Reimbursement
• Volunteer Time Off
• Parental Leave
• Pet Insurance
• Zero Waste to Landfill