Digital Business Development Manager

Grand Rapids; Holland (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

20 Days Paid Time Off: Plus, the opt.

Health Benefits: Medical options

401k Match

Insurance Coverage

Job summary

Haworth, headquartered in Holland, MI, seeks a Digital Business Development Manager to lead Haworth’s direct digital sales channel and a team of inside sales reps. You’ll drive revenue growth, manage the full sales cycle, and collaborate across Service, Operations, E-commerce, and Marketing to deliver a superior customer experience.

You will guide pipeline, improve conversion, and implement scalable sales processes in a fast-paced digital environment.

Qualifications

• Bachelor's degree in Business, Sales, Marketing, Communications, or related field.
• 5 years of related experience in sales, business development, inside sales, or e-commerce.
• 2 years direct supervisory experience.
• Experience using CRM tools to manage leads, activity, pipeline and performance.
• Unrestricted right to work in the US.

Responsibilities

• Lead and achieve individual and team sales goals in Haworth’s direct digital and e-commerce channel.
• Manage full sales cycle: qualification, solution development, quoting, follow-up, closing and post-delivery follow-up.
• Coach and develop inside sales reps; set expectations for activity, pipeline, and revenue.
• Build customer relationships; identify needs and opportunities for additional sales.
• Prioritize digital leads; ensure timely responses and accurate pipeline in CRM.
• Collaborate with Customer Service, Operations, E-commerce, and Marketing to resolve orders and enhance experience.
• Analyze funnel, customer data, and performance to drive conversion and growth.
• Improve sales processes, tools, and team practices for scale.

Skills

Sales experience

Team leadership

CRM proficiency

Customer relationship mgmt

Education

Bachelor's degree in Business, Sales, Marketing, Communications or related field

Education Equivalency: Associate's +2 yrs or 4 yrs if no higher ed

Tools

CRM tools

Job description

We are currently looking for a Digital Business Development Manager to join our team!

The Digital Business Development Manager leads Haworth’s direct digital sales channel and a team of inside sales representatives focused on growing small and medium business revenue. This customer-facing leader is directly accountable for achieving individual and team sales goals while supporting customers throughout the entire sales process, from lead qualification and quoting through order completion and post-delivery follow-up.

This role combines direct selling, team leadership, and operational coordination. The Manager will work closely with Customer Service, Operations, E-commerce, Marketing, and other internal partners to resolve customer and order issues, maintain a high-quality customer experience, and support the continued growth of Haworth’s digital business.

Essential Functions

• Own and achieve individual and team sales goals for Haworth’s direct digital and e-commerce business.


• Manage the full customer sales cycle, including lead qualification, solution development, quoting, follow-up, closing, order coordination, and post-delivery follow-up.


• Lead, coach, and develop inside sales representatives, establishing clear expectations for sales activity, pipeline, conversion, and revenue performance.


• Build relationships with customers to understand business needs, recommend solutions, resolve concerns, and identify additional sales opportunities.


• Manage and prioritize digital sales leads, ensuring timely customer response, follow-up, and accurate pipeline management within CRM.


• Partner with Customer Service, Operations, E-commerce, Marketing, and other internal teams to resolve order issues and deliver a positive customer experience.


• Analyze sales funnel, customer, and performance data to identify opportunities and improve conversion, productivity, and revenue growth.


• Develop and continuously improve sales processes, tools, and team practices that support the growth and scalability of Haworth’s digital sales business.


• Must be able to perform all essential job functions with/without accommodation.


• Uses office automation, communication, software, and tools used in Haworth office environment.


• Performs other duties within scope as assigned.

Required Qualifications

• Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field.


• 5 years of related experience in sales, business development, inside sales, account management, e-commerce sales, or other customer-facing revenue-generating roles.


• 2 years direct supervisory experience


• Demonstrated experience carrying and achieving individual sales goals, revenue targets, or quotas.


• Experience managing customer opportunities throughout the sales cycle, including lead qualification, quoting, follow-up, and closing.


• Experience using CRM tools to manage leads, customer activity, pipeline, and sales performance.


• Applicants must possess an unrestricted right to work in the US to be eligible for this position.


• Education Equivalency: Associate's Degree plus 2 years related experience OR 4 years related experience if no post-secondary education


• Military Equivalency at www.mynextmove.org/vets/find/military

Preferred Qualifications

• Haworth experience.


• Commercial office furniture or commercial interiors experience.


• Experience leading remote inside sales or digital sales teams.


• Experience with e-commerce or digitally generated sales leads.

Design your future with Haworth

Headquartered in Holland Michigan, Haworth is a family-owned global powerhouse at the forefront of innovation and sustainable design in the workspace interiors industry. Here, you'll have access to state-of-the-art resources, collaborate with cross-functional teams of passionate innovators, and experience a blend of global reach with personal growth opportunities. Whether you're developing new manufacturing processes, implementing smart factory solutions, or designing tomorrow's workspace solutions, you'll be empowered to make a lasting impact while growing your career.

We believe in the power of collaboration and strive to create a culture where everyone feels valued, respected, and empowered to make a difference. Your hard work, dedication, and talent are the foundation of our success and enable us to build meaningful connections with our customers and each other.

At Haworth, members enjoy benefits from their first day of employment:

• 20 Days Paid Time Off: Plus, the option to buy up to 5 extra days.


• Health Benefits: Priority Health Medical options, Delta Dental, and Vision Insurance.


• 401k Match: Contribute 6% of your annual salary, and Haworth will match up to 7%.


• Insurance Coverage: Company-provided Short-Term Disability, Long Term Disability, and Life Insurance.