Digital Asset Distribution Lead — Channel Growth & Strategy

UBS; New York (NY); On-site; USD 164,000 - 211,000; Full time

Job summary

UBS in New York is seeking a Digital Assets Distribution Manager to open new routes to market for tokenized products and scale distribution across internal and external channels. You will translate market learnings into practical product and platform improvements.

The role focuses on building a market-facing distribution strategy, collaborating with Investment Bank, Asset Management, and risk/compliance to drive cross-divisional execution and real market traction.

Qualifications

• Proven personal track record in B2B sales, opening commercial relationships and market momentum.
• Experience driving change in a large organization: structuring approaches and rolling out logic.
• Ability to combine commercial judgement with change-the-bank capabilities.
• Good understanding of digital assets or tokenized products and emerging distribution models.
• Comfort working in a transversal, matrixed, regulated environment with stakeholder influence.
• Entrepreneurial, pragmatic, motivating and systematic profile.
• Curiosity about applying AI to improve workflows with sound risk and policy alignment.

Responsibilities

• own the transversal distribution plan for priority digital asset products, with an initial focus on tokenized money market funds and tokenized structured products
• build and manage a market-facing channel pipeline across distributors, neobanks, neo-brokers / neo-traders, digital wealth platforms, and fintechs
• develop your own view on channel strategy, market priorities, and rollout sequencing, and drive alignment across divisions
• work hands-on with product & sales teams to translate product availability into market traction
• engage directly with external market participants to understand channel requirements, onboarding barriers, and adoption drivers
• capture feedback from distributors, partners and market channels and translate it into recommendations for product and platform improvements
• prepare and drive transversal rollout plans across business, product, legal, compliance, risk, operations and technology

Skills

B2B sales track record

change management

commercial judgement

digital assets knowledge

matrix governance

entrepreneurial mindset

AI in workflows

Job description

UBS in New York is seeking a Digital Assets Distribution Manager to open new routes to market for tokenized products and scale distribution across internal and external channels. You will translate market learnings into practical product and platform improvements.

The role focuses on building a market-facing distribution strategy, collaborating with Investment Bank, Asset Management, and risk/compliance to drive cross-divisional execution and real market traction.