Marketing Director, Tokenization & Digital Assets

Financialnarrative; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Bonus eligible

Job summary

Broadridge is seeking a Marketing Director for Digital Assets & Tokenization in a hybrid NYC role. You’ll shape messaging and campanhas that position us as a trusted industry partner, translating complex digital-asset capabilities into client-ready communications for executives and sales teams.

The ideal candidate has 5+ years in financial services marketing, with fluency in capital markets, and a track record of launches, thought leadership, and cross-functional collaboration.

Qualifications

• 5+ years in marketing and communications in financial services or digital assets.
• Understanding of digital assets, tokenization, and blockchain market infrastructure.
• Ability to create compelling messaging for complex B2B or enterprise solutions.
• Experience partnering with product, sales, strategy, and executives.
• Strong executive communication and presentation skills.
• Proven ability to lead in a matrixed organization and influence stakeholders.
• Experience supporting launches and thought leadership.

Responsibilities

• Lead market research and craft messaging for tokenization initiatives.
• Develop enterprise messaging frameworks by buyer, segment, use case.
• Create enablement materials: decks, narratives, FAQs, client presentations.
• Track marketing outcomes and optimize go-to-market effectiveness.

Skills

Marketing leadership

Executive communication

Strategic messaging

Cross-functional collaboration

Public speaking

Job description

Broadridge is seeking a Marketing Director for Digital Assets & Tokenization in a hybrid NYC role. You’ll shape messaging and campanhas that position us as a trusted industry partner, translating complex digital-asset capabilities into client-ready communications for executives and sales teams.

The ideal candidate has 5+ years in financial services marketing, with fluency in capital markets, and a track record of launches, thought leadership, and cross-functional collaboration.