Digital Advertising Manager — Education Growth and Insights

Brandeis University; Waltham (MA); On-site; USD 60,000 - 100,000; Full time

Job summary

Brandeis University’s Office of Marketing Communications seeks a Digital Marketing Manager to drive strategy, management, and optimization of paid campaigns across Google Ads, Meta platforms, TikTok and other platforms. You will oversee in-house campaigns and external vendors, aligning with enrollment goals and Brandeis’ marketing strategy.

The role emphasizes data-driven decision making, A/B testing, and advanced analytics, with a future-oriented eye toward AI-enabled marketing and rapid

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5–8 years of experience managing campaigns on Google Ads and Meta platforms.
• Strong SEO understanding and keyword research tools.
• Proven expertise with paid search, paid social, and display advertising across multiple digital platforms.
• Experience using GA4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Looker Studio, and marketing automation or CRM platforms.
• Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting.
• Knowledge of advanced digital marketing strategies and emerging trends in higher education.
• Experience with A/B testing and landing page optimization.
• Google Ads Certification preferred.
• Excellent written, verbal, technical and interpersonal communication skills.

Responsibilities

• Lead the planning, execution and continuous optimization of paid advertising campaigns across Google, Meta, LinkedIn and other digital platforms to support recruitment, engagement and enrollment efforts.
• Conduct detailed keyword research and audience segmentation to inform targeting strategies across platforms.
• Work within team to develop compelling ad copy and visuals tailored to each platform and audience segment.
• Monitor campaign performance, analyze results, and adjust strategies to improve key metrics such as impressions, click-through rates, conversion rates and cost efficiency.
• Set up and maintain conversion tracking across platforms (Google Tag Manager, pixels, GA4) so campaign results can be measured and optimized.
• Design and implement A/B tests to identify the most effective messaging, visuals and formats.
• Manage campaign budgets efficiently and strategically.
• Collaborate with internal teams to optimize landing pages, RFIs and other key entry points for user experience and conversion.
• Develop and maintain dynamic performance dashboard to provide regular performance reports and actionable insights to the Director of Marketing and relevant teams.
• Develop and maintain dashboards and reporting frameworks that provide Director of Marketing, Marketing Communications and Enrollment Management teams with real-time visibility into performance and KPIs.
• Partner with Marketing Communications teammates and Enrollment Management colleagues to coordinate campaign assets, timelines, production, and launches.
• Monitor emerging platforms and market trends to identify opportunities for expanding reach and improving results.

Skills

Google Ads

Meta Ads

TikTok Ads

Campaign optimization

Analytics

A/B testing

Team collaboration

Vendor management

Education

Bachelor's degree

Tools

Google Analytics 4

Google Tag Manager

LinkedIn Campaign Manager

Looker Studio

Marketing automation

CRM platforms

Job description

Brandeis University’s Office of Marketing Communications seeks a Digital Marketing Manager to drive strategy, management, and optimization of paid campaigns across Google Ads, Meta platforms, TikTok and other platforms. You will oversee in-house campaigns and external vendors, aligning with enrollment goals and Brandeis’ marketing strategy.

The role emphasizes data-driven decision making, A/B testing, and advanced analytics, with a future-oriented eye toward AI-enabled marketing and rapid