Paid Media Marketing Manager I

Educational Insights; Vernon Hills (IL); On-site; USD 68,000 - 78,000; Full time

Benefits offered by this job

Profit sharing bonus

401k matching

Benefits package

Job summary

Educational Insights is seeking an Associate Marketing Manager I, Paid Media to drive digital campaigns across US retailers and D2C channels for multiple brands in our family. The role collaborates with internal teams and external agencies to grow revenue and brand presence while optimizing paid media spend.

You will leverage AI-enabled tools, manage multi-retailer campaigns, and deliver data-driven insights to improve performance across TikTok Shop and other platforms.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Business, Advertising, or related field.
• Hands-on experience managing TikTok Shop GMV Max campaigns with setup, optimization and analysis.
• Strong analytical skills to interpret campaign data and translate insights into actions.
• Experience leveraging AI-enabled tools to improve efficiency and decision-making.
• Ability to manage programs across multiple retailers and report on performance.

Responsibilities

• Manage end-to-end paid media campaigns across digital channels, including setup, trafficking, QA, tracking, optimization and reporting.
• Collaborate with brand, sales, eCommerce and creative teams to align media strategies with objectives.
• Contribute to media planning with insights, audience recommendations and budget guidance.
• Develop testing plans across audiences, creative, bidding and placements for optimization.
• Analyze campaign performance to identify trends and actionable opportunities.
• Partner with agencies and platform reps to optimize campaigns and discover growth opportunities.
• Leverage AI-enabled tools to improve efficiency, reporting, and outcomes.
• Communicate performance, learnings and recommendations to cross-functional stakeholders.
• Respond promptly to questions and issues with strong customer focus.

Skills

TikTok GMV Max

Campaign analysis

AI tools

Data-driven

Retailer programs

Cross-functional

Attention to detail

Education

Bachelor's degree or equivalent

Tools

Retailer systems

Analytics platforms

Job description

Educational Insights is seeking an Associate Marketing Manager I, Paid Media to drive digital campaigns across US retailers and D2C channels for multiple brands in our family. The role collaborates with internal teams and external agencies to grow revenue and brand presence while optimizing paid media spend.

You will leverage AI-enabled tools, manage multi-retailer campaigns, and deliver data-driven insights to improve performance across TikTok Shop and other platforms.