Remote Meta Ads Lead for Education — Lead Gen & Growth

BRYAN UNIVERSITY; Phoenix (AZ); Remote; USD 70,000 - 95,000; Full time

Job summary

Bryan University is seeking a remote Senior Paid Meta Ads Marketing Specialist to lead all paid social campaigns on Facebook and Instagram. You will manage budgets, optimize audiences, generate leads, and report weekly on performance to support enrollment goals.

You will collaborate with web and Salesforce teams, create new video ads and copy monthly, and monitor cost per lead while boosting overall campaign effectiveness in an education setting.

Qualifications

• 2+ years of experience running paid Meta ad campaigns for lead generation.
• Meta certifications preferred.
• Experience with lookalike audiences and customer lists.
• Proven ability to optimize campaigns and test strategies.
• Strong communication and organizational skills.
• Experience in education sector is a plus.
• Ability to manage multiple tasks in a collaborative environment.

Responsibilities

• Set up paid Meta ads campaigns across Facebook and Instagram.
• Update audiences including custom, lookalike, and remarketing.
• Monitor daily lead volumes and cost per lead; adjust budgets.
• Provide weekly performance reports with budget-to-actual analysis.
• Generate new video ads and copy recommendations monthly.
• Collaborate with web and Salesforce teams on CRM integration.
• Support Market Research with competitive analyses.
• Attend meetings to review performance and strategies.
• Resolve issues in campaigns and tracking.

Skills

Paid Meta ads

Lead generation

Audience targeting

Campaign optimization

Reporting & analytics

Communication skills

Education sector experience

Tools

Meta Ads Manager

Conversions API (CAPI)

Salesforce integration

Job description

Bryan University is seeking a remote Senior Paid Meta Ads Marketing Specialist to lead all paid social campaigns on Facebook and Instagram. You will manage budgets, optimize audiences, generate leads, and report weekly on performance to support enrollment goals.

You will collaborate with web and Salesforce teams, create new video ads and copy monthly, and monitor cost per lead while boosting overall campaign effectiveness in an education setting.