Digital Marketing Manager

Brandeis University; Waltham (MA); On-site; USD 60,000 - 100,000; Full time

Job summary

Brandeis University’s Office of Marketing Communications seeks a Digital Marketing Manager to drive strategy, management, and optimization of paid campaigns across Google Ads, Meta platforms, TikTok and other platforms. You will oversee in-house campaigns and external vendors, aligning with enrollment goals and Brandeis’ marketing strategy.

The role emphasizes data-driven decision making, A/B testing, and advanced analytics, with a future-oriented eye toward AI-enabled marketing and rapid

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field.
• 5–8 years of experience managing campaigns on Google Ads and Meta platforms.
• Strong SEO understanding and keyword research tools.
• Proven expertise with paid search, paid social, and display advertising across multiple digital platforms.
• Experience using GA4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Looker Studio, and marketing automation or CRM platforms.
• Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting.
• Knowledge of advanced digital marketing strategies and emerging trends in higher education.
• Experience with A/B testing and landing page optimization.
• Google Ads Certification preferred.
• Excellent written, verbal, technical and interpersonal communication skills.

Responsibilities

• Lead the planning, execution and continuous optimization of paid advertising campaigns across Google, Meta, LinkedIn and other digital platforms to support recruitment, engagement and enrollment efforts.
• Conduct detailed keyword research and audience segmentation to inform targeting strategies across platforms.
• Work within team to develop compelling ad copy and visuals tailored to each platform and audience segment.
• Monitor campaign performance, analyze results, and adjust strategies to improve key metrics such as impressions, click-through rates, conversion rates and cost efficiency.
• Set up and maintain conversion tracking across platforms (Google Tag Manager, pixels, GA4) so campaign results can be measured and optimized.
• Design and implement A/B tests to identify the most effective messaging, visuals and formats.
• Manage campaign budgets efficiently and strategically.
• Collaborate with internal teams to optimize landing pages, RFIs and other key entry points for user experience and conversion.
• Develop and maintain dynamic performance dashboard to provide regular performance reports and actionable insights to the Director of Marketing and relevant teams.
• Develop and maintain dashboards and reporting frameworks that provide Director of Marketing, Marketing Communications and Enrollment Management teams with real-time visibility into performance and KPIs.
• Partner with Marketing Communications teammates and Enrollment Management colleagues to coordinate campaign assets, timelines, production, and launches.
• Monitor emerging platforms and market trends to identify opportunities for expanding reach and improving results.

Skills

Google Ads

Meta Ads

TikTok Ads

Campaign optimization

Analytics

A/B testing

Team collaboration

Vendor management

Education

Bachelor's degree

Tools

Google Analytics 4

Google Tag Manager

LinkedIn Campaign Manager

Looker Studio

Marketing automation

CRM platforms

Job description

Brandeis University’s Office of Marketing Communications is seeking a Digital Marketing Manager to drive the strategy, management, and optimization of digital advertising campaigns across Google Ads, Meta platforms (Facebook and Instagram), TikTok and other emerging digital platforms. This role offers the opportunity to help shape Brandeis’ in-house digital marketing efforts, driving strategy, optimization and vendor management across key channels to advance enrollment, engagement and institutional goals. The Digital Marketing Manager will oversee both in-house campaigns and external digital marketing vendors, ensuring all initiatives are data-driven, high-performing and aligned with broader marketing strategies. The ideal candidate will be future-oriented, eager to explore how AI and emerging tools can enhance digital marketing strategy, and comfortable adapting approaches to keep pace with rapid industry shifts. The role reports to the Director of Marketing and collaborates closely with a fellow Digital Marketing Manager, as well as internal marketing and enrollment teams, to deliver measurable results that support Brandeis’ strategic priorities.

Campaign Management and Optimization (85%)

• Lead the planning, execution and continuous optimization of paid advertising campaigns across Google, Meta, LinkedIn and other digital platforms to support recruitment, engagement and enrollment efforts for assigned programs and campaigns.
• Conduct detailed keyword research and audience segmentation to inform targeting strategies across platforms.
• Work within team to develop compelling ad copy and visuals tailored to each platform and audience segment.
• Monitor campaign performance, analyze results, and adjust strategies to improve key metrics such as impressions, click-through rates, conversion rates and cost efficiency.
• Set up and maintain conversion tracking across platforms (Google Tag Manager, pixels, GA4) so campaign results can be measured and optimized.
• Design and implement A/B tests to identify the most effective messaging, visuals and formats.
• Manage campaign budgets efficiently and strategically.
• Collaborate with internal teams to optimize landing pages, RFIs and other key entry points for user experience and conversion.
• Develop and maintain dynamic performance dashboard to provide regular performance reports and actionable insights to the Director of Marketing and relevant teams.
• Develop and maintain dashboards and reporting frameworks that provide Director of Marketing, Marketing Communications and Enrollment Management teams with real-time visibility into performance and KPIs.
• Partner with Marketing Communications teammates and Enrollment Management colleagues to coordinate campaign assets, timelines, production, and launches.
• Monitor emerging platforms and market trends to identify opportunities for expanding reach and improving results.

Vendor Oversight and Strategic Coordination (15%)

• Oversee and manage relationships and contracts with external digital marketing vendors, ensuring deliverables meet performance, quality and budget expectations.
• Coordinate with vendors to align campaigns with institutional goals and broader marketing strategies.
• Work closely with internal marketing and enrollment teams to optimize vendor campaigns, monitor performance and ensure measurable results aligned with institutional priorities.

Job Requirements:

• B.A/B.S. required in marketing, business, communications, or a related field.
• 5-8 years of experience managing campaigns on Google Ads and Meta platforms.
• Strong understanding of SEO principles and keyword research tools.
• Demonstrated expertise with paid search, paid social, and display advertising across multiple digital platforms.
• Experience using Google Analytics 4, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Looker Studio, and marketing automation or CRM platforms.
• Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting.
• undefined Knowledge of advanced digital marketing strategies and emerging trends in higher education.
• Experience with A/B testing and landing page optimization.
• Google Ads Certification preferred.
• Excellent written, verbal, technical and interpersonal communication skills.

The maximum budget for the position is $100k.

Pay Range Disclosure

The University's pay ranges represent a good faith estimate of what Brandeis reasonably expects to pay for a position at the time of posting. The pay offered to a selected candidate during hiring will be based on factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience and education/training, internal peer equity, and applicable legal requirements.

Equal Opportunity Statement

Brandeis University is an equal opportunity employer which does not discriminate against any applicant or employee on the basis of race, color, ancestry, religious creed, gender identity and expression, national or ethnic origin, sex, sexual orientation, pregnancy, age, genetic information, disability, caste, military or veteran status or any other category protected by law (also known as membership in a "protected class").

COME WORK WITH US

Brandeis University is a great employer for all the same reasons it is an outstanding university. Its commitment to inclusion, dedication to lifelong learning and commitment to excellence are just a few of the reasons our workplace culture shines bright. We take pride not only in maintaining this culture, but expanding it — by recruiting and retaining outstanding employees who share our values and enrich Brandeis University overall.

Equal Opportunity Statement

Brandeis University is an equal opportunity employer which does not discriminate against any applicant or employee on the basis of race, color, ancestry, religious creed, gender identity and expression, national or ethnic origin, sex, sexual orientation, pregnancy, age, genetic information, disability, caste, military or veteran status or any other category protected by law (also known as membership in a "protected class").

Applicants who require accommodation in the job application process are welcome to contact Human Resources at 781-736-4474 or via email, [e-mail].

The health and safety of the Brandeis community is important. While not required, we strongly recommend that employees are fully vaccinated. For additional information feel free to review the Human Resources Office website.

Certain positions at Brandeis University may require a background check. To review this policy, visit our website at http://www.brandeis.edu/human-resources/onboarding/index.html