SEO & Paid Media Manager — Higher Education Growth

Westcliff University; Irvine (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Westcliff University in Irvine is seeking a Digital Marketing Manager to lead SEO initiatives, oversee Google Ads campaigns, and execute paid social programs across platforms. You will optimize the main site and satellite brands to attract high-intent inquiries while ensuring regulatory compliance and brand consistency.

The role requires collaboration with content, IT, and agency partners to drive traffic, measure performance, and iterate campaigns for ROI in a dynamic higher education

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 5+ years of experience managing SEO and paid digital campaigns.
• Proficiency in Google Ads, Meta Ads, Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or Moz.

Responsibilities

• Lead SEO strategy and execution to improve organic search rankings.
• Manage Google Ads campaigns (Search, Display, Pmax) with agency support.
• Conceive and execute paid social campaigns on multiple platforms (Facebook, LinkedIn, TikTok, Reddit).
• Collaborate with content and creative teams to align marketing efforts.
• Monitor campaign performance and optimize ROI; implement A/B testing.
• Ensure compliance and brand consistency across all digital campaigns.

Skills

SEO strategy

Google Ads

Paid social

Analytics

Content optimization

Education

Bachelor's degree in marketing/communications

Tools

Google Analytics

Google Ads

Meta Ads

SEMrush

Ahrefs

Job description

Westcliff University in Irvine is seeking a Digital Marketing Manager to lead SEO initiatives, oversee Google Ads campaigns, and execute paid social programs across platforms. You will optimize the main site and satellite brands to attract high-intent inquiries while ensuring regulatory compliance and brand consistency.

The role requires collaboration with content, IT, and agency partners to drive traffic, measure performance, and iterate campaigns for ROI in a dynamic higher education