Digital Advertising Growth Strategist

Gray Local Media, Inc; Waco (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Gray Media is seeking a Digital Sales Specialist to grow digital revenue by partnering with Media Executives, identifying client opportunities, and delivering measurable digital marketing outcomes. The role demands a motivated, creative, and analytical mindset, with comfort in fast-paced sales environments and in-field client meetings.

The ideal candidate has strong experience in digital advertising, proven leadership, and excellent communication skills.

Qualifications

• Proven leadership with ability to work independently and drive action items.
• Strong attitude with results-oriented mindset in media sales.
• College degree preferred.
• Prior media sales experience required; leadership experience a plus.
• Ability to manage multiple tasks, meet deadlines, and prioritize.
• Experience with digital advertising.
• Competitive, energetic self-starter with strong communication.
• Excellent verbal and written communication and presentation skills.
• Ability to forecast sales revenue and manage deadlines.
• Must have a valid driver's license and clean driving record.

Responsibilities

• Collaborate with sales leadership to accomplish station and team goals.
• Drive digital revenue growth and achieve revenue targets with focus on new local direct business.
• Support Director of Sales in training the local team on an ongoing basis.
• Assist Multimedia Executives in planning, presenting, and closing business.
• Work with leadership to develop sales collateral.
• Ensure campaign execution, tracking, delivery, optimization, and reporting.
• Maintain professional relationships with clients.
• Operate in a consultative role with Multimedia Executives and clients.
• Use operational systems such as Wide Orbit, Matrix, and Microsoft Office.
• Support accounts receivable and pricing development.

Skills

Media sales

Leadership

Digital advertising

Communication

Drivers license

Independent work

Presentation skills

Education

College degree

Tools

Wide Orbit

Matrix

Microsoft Office

Job description

Gray Media is seeking a Digital Sales Specialist to grow digital revenue by partnering with Media Executives, identifying client opportunities, and delivering measurable digital marketing outcomes. The role demands a motivated, creative, and analytical mindset, with comfort in fast-paced sales environments and in-field client meetings.

The ideal candidate has strong experience in digital advertising, proven leadership, and excellent communication skills.