Media Executive: Advertising & Revenue Growth

Gray Media, Inc.; Maryland Heights (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

Gray Media, Inc. is seeking a Media Executive in advertising & business development to drive revenue across television and digital platforms.

This role focuses on acquiring new advertisers and expanding contributions from existing accounts, delivering comprehensive proposals and strategic campaigns. The candidate will manage relationships with agencies and direct clients, create data-driven presentations, and forecast performance while collaborating with internal teams to optimize campaigns and

Qualifications

• Bachelor's degree preferred or equivalent experience.
• 2-3 years sales experience in TV, radio, or cable is preferred.
• Proven track record in new business development and growing existing accounts.
• Strong knowledge of local media landscape and Nielsen/Scarborough data is a plus.
• Proficient in creating compelling presentations and proposals.

Responsibilities

• Achieve television and digital revenue goals for assigned accounts; sell airtime and digital advertising while maintaining client relationships.
• Develop proposals and presentations to address advertisers' needs with TV/digital schedules, concepts, or events.
• Provide timely monthly, quarterly, and annual budget forecasts and station reports.
• Stay informed on market ratings, competitive media, and industry trends to guide client strategies.
• Support growth through sale of special inventory, events, and production offerings.

Skills

New business development

Sales presentations

Client relationship management

Negotiation

Consultative selling

Sales forecasting

Organizational skills

PowerPoint proficiency

Education

Bachelor's degree or equivalent experience

Tools

Nielsen

ComScore

Wide Orbit

Scarborough

Job description

Gray Media, Inc. is seeking a Media Executive in advertising & business development to drive revenue across television and digital platforms.

This role focuses on acquiring new advertisers and expanding contributions from existing accounts, delivering comprehensive proposals and strategic campaigns. The candidate will manage relationships with agencies and direct clients, create data-driven presentations, and forecast performance while collaborating with internal teams to optimize campaigns and