Digital Ad Sales Leader — Baton Rouge ($100K+ at Plan)

GRAY MEDIA; Baton Rouge (LA); Hybrid; USD 100,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

HSA contributions

401(k) with match

Paid parental leave

Relocation PTO

Life & disability benefits

Paid time off

Job summary

Gray Media in Baton Rouge is hiring a seasoned digital advertising seller to lead outbound, consultative sales across OTT/CTV and digital platforms. You will manage multi-product campaigns and build lasting client partnerships, targeting an annual quota of $600k with a base salary and commissions.

This role emphasizes data-driven decisions and cross-team collaboration. Based in Baton Rouge, you will sell a full suite of digital advertising solutions and benefit from Gray Media's market-leading

Qualifications

• Proven track record in outbound digital advertising sales.
• Experience selling OTT/CTV, display, YouTube, paid social, SEO/SEM.
• Strong communication and data-driven storytelling.
• CRM discipline and forecast accuracy.

Responsibilities

• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first).
• Run discovery to understand business goals, funnel performance, competitive context, and success metrics.
• Sell integrated digital advertising solutions including OTT/CTV, display/video, YouTube, paid social, retargeting, SEO/local search, paid search/SEM.
• Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift.
• Partner with internal teams to scope, launch, optimize, and retain accounts.
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls.
• Expand accounts through performance reviews, upsells, cross-sells, and renewals.

Skills

Outbound Sales

Consultative Selling

Digital Advertising

CRM Discipline

Tools

OTT/CTV

YouTube

Display/Video

Paid Social

SEO/SEM

Job description

Gray Media in Baton Rouge is hiring a seasoned digital advertising seller to lead outbound, consultative sales across OTT/CTV and digital platforms. You will manage multi-product campaigns and build lasting client partnerships, targeting an annual quota of $600k with a base salary and commissions.

This role emphasizes data-driven decisions and cross-team collaboration. Based in Baton Rouge, you will sell a full suite of digital advertising solutions and benefit from Gray Media's market-leading