Hybrid Digital Activation Lead (Programmatic & CTV)

IPG Health, LLC; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Job summary

PHD in New York is seeking a Manager, Digital Activation to support a high-visibility retail account, focusing on digital media performance and innovative activations. You will oversee day-to-day planning, activation, and optimization across multiple channels including programmatic display, CTV, online video, and digital audio.

The ideal candidate has 3–5 years of experience in digital media activation, hands-on programmatic buying with DV360 and The Trade Desk, and strong attention to detail.

Qualifications

• 3–5 years in digital media activation or performance media.
• Hands-on with programmatic DSPs (DV360 / The Trade Desk).
• Experience activating campaigns across display, CTV, online video, and digital audio.
• Strong organization and attention to detail.
• Proficiency in Excel and reporting tools.

Responsibilities

• Manage day-to-day activation and optimization of digital campaigns across CTV, online video, display, digital audio, and YouTube.
• Oversee programmatic campaign execution: audience targeting, DSP selection, setup, pacing, and optimization.
• Collaborate with planning, strategy, and analytics to align with client objectives and performance expectations.
• Monitor campaign performance and provide actionable optimization recommendations.

Skills

Programmatic buying

DV360

The Trade Desk

Google Ads

Campaign optimization

Campaign trafficking

Data analysis

Excel

Communication

Budget management

Tools

DV360

The Trade Desk

Google Ads

Job description

PHD in New York is seeking a Manager, Digital Activation to support a high-visibility retail account, focusing on digital media performance and innovative activations. You will oversee day-to-day planning, activation, and optimization across multiple channels including programmatic display, CTV, online video, and digital audio.

The ideal candidate has 3–5 years of experience in digital media activation, hands-on programmatic buying with DV360 and The Trade Desk, and strong attention to detail.